Mumbai: Kinder Creamy, the delightful mini-snack from Kinder, has launched its latest campaign, ‘Yummy Approved by Mummy,’ featuring Bollywood actor Sameera Reddy and digital influencer Mira Rajput Kapoor. This campaign celebrates the essence of modern parenting, showcasing how snack time can be fun, thoughtful, and filled with care.
Both Sameera Reddy and Mira Rajput Kapoor are celebrated for their authentic and relatable parenting styles, seamlessly combining tradition with modernity. Through this campaign, Kinder Creamy highlights its promise of providing a snack that’s as playful as it is thoughtfully crafted, making it a favorite for proud parents across India.
The brand film beautifully captures a playful moment between mother and child. In the ad, a child finishes homework and engages in a guessing game with his mom, played by Sameera in the English version and Mira in the Hindi version. The mother confidently chooses playful and snack-time options, reflecting her knack for making the best choices for her child. In a heartwarming twist, the child cheekily asks, “Why can’t I have both?” The mother lovingly hands over a Kinder Creamy, perfectly balancing taste and goodness with its creamy milk solids, crunchy coco cream, and crispy extruded rice.
Sharing her excitement about the campaign, Sameera Reddy said, “Being a mom myself, I always look for snacks that strike the right balance between fun and quality. Kinder Creamy reflects exactly that, making it an easy choice for smart moms.”
Amedeo Aragona, Regional Marketing Head at Kinder, Ferrero India, expressed his enthusiasm, saying, “We are thrilled to partner with Sameera Reddy and Mira Rajput Kapoor, who are smart moms and exemplify the spirit of family and fun that Kinder Creamy represents. Their passion for creating playful moments that define today’s proud parenting makes them ideal endorsers for our brand. The consumer connection they bring to our brand will help us deepen Kinder Creamy’s bond with families across India.”
Designed in perfectly portioned sizes, Kinder Creamy combines the richness of milk solids and the crunch of extruded rice, ensuring a wholesome yet playful snack experience. The campaign will roll out across social and digital platforms in multiple regional languages, including Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali, under the hashtag #YummyApprovedByMummy.
Campaign Links:
Mira Rajput Kapoor
Sameera Reddy
