MUMBAI: Madison Turnt and Anugrah Madison, units of Madison World, have doneexperiential marketing activations at the Maha Kumbh Mela and the Bharat Mobility Global Expo 2025. These strategic efforts the agency said position it as one that truly understands diverse ecosystems and consumer behaviour, delivering experiences that resonate across all touchpoints.
At the Maha Kumbh Mela in Prayagraj, Anugrah Madison delivered impactful activations that engaged millions of pilgrims. Its collaboration with PepsiCo’s Sting included prominent charging stations topped with a bottle and 100 E-Rickshaw branding, ensuring maximum visibility. Anugrah’s partnership with DS Group featured 300 branded boats to promote Pulse, Pass Pass and Catch products, while Hell Energy distributed 200 life jackets for boat riders, along with E-Rickshaw branding. Big Magic enhanced its presence with two towering watch towers and 5,000 canvas bags for devotees. Additionally, Sun Neo initiated a unique dhaba activation targetting returning pilgrims, addressing Vitamin D deficiency by distributing Vitamin D patches along key highways.
Transitioning from spirituality to automotive innovation, Madison Turnt left its mark at the Bharat Mobility Global Expo 2025 with captivating experiential activations for global automotive brands. Bosch leveraged its expertise to deliver an engaging experience at the event, while Cummins showcased their advanced mobility solutions in the most impactful way. These activations highlighted the agencies’ ability to seamlessly blend technology, engineering and consumer experience.
Sunny Vohra, CEO, Madison Turnt and Anugrah Madison, shared, “Our mission has always been to understand the unique pulse of both urban and rural India and create experiences that truly connect. At the Maha Kumbh Mela, we engaged millions on a spiritual journey and at the Bharat Mobility Global Expo 2025, we celebrated the future of mobility. We are proud to bring both these worlds together, crafting moments that speak to India’s heart, while driving brand impact in a way that only we can. It’s about being present in the right moments, with the right experiences and creating something memorable for the people.”
Madison Turnt enhanced Builder.ai’s exhibition strategy, attracting 10,000+ visitors, generating 1,500+ leads and achieving 50% YoY growth with a 90% customer satisfaction rate. Additionally, Madison Turnt led the successful Caltex launch in India, with a projection at Gateway of India reaching 4+ million people and generating 36+ million impressions across both OOH phases. Madison Turnt also managed the Tata IPL Fan Park, drawing 1.1 million+ people and 20,000+ digital engagements. Anugrah Madison executed a unique challenge for Mahindra Jeeto Strong, highlighting its Mileage feature, which resulted in 15,000+ leads and 225 spot bookings.
Madison Turnt and Anugrah Madison handle clients like Parle Agro, Caltex, PepsiCo, Builder.ai, Pidilite, Vivo, P&G, Mahindra, Asian Paints and many others.
