Mumbai: Lava International Limited successfully concluded its #MyBharatWithLAVA campaign, a unique digital-first initiative that celebrated India’s cultural diversity and unity. The two-day campaign, launched on the eve of Republic Day 2025, garnered an impressive 57K engagements on Instagram and reached close to 4 million social media users.
Bringing together popular content creators, #MyBharatWithLAVA became a digital parade showcasing the rich traditions, ethnicity, and creativity of different Indian states. Collaborations with prominent creators such as Satya Saggar, Narendra Raj, and Priyansh amplified the campaign’s reach, generating 632K impressions and sparking a wave of patriotic pride.
Speaking on the success of the campaign, Puravansh Maitreya, Head of Marketing, Lava International Limited, shared, “At Lava, we believe in the power of diversity and unity that makes India truly special. With #MyBharatWithLAVA, we set out to celebrate the vibrant cultural identities of each state while fostering a deep sense of national pride. Seeing the overwhelming response and the incredible engagement from across the country has been truly inspiring. This campaign became more than just a tribute to India’s rich heritage—it evolved into a movement where people proudly showcased their regional traditions. This 76th Republic Day, we invited everyone to unite in celebrating the essence of our great nation, because when we come together, Bharat shines brighter!”
The campaign launched on January 26, 2025, with a high-impact Instagram grid post, followed by eight regional influencers representing different states. Each creator shared 20-second short videos showcasing their state’s unique culture. Some of the key influencers included:
- Satya Saggar (Mumbai)
- Narendra Raj (Delhi)
- Priyansh (Bhopal)
- Akshay (Lucknow)
- Mohammad Abbass (Kashmir)
- Ashwin K C (Kerala)
- Krishan Nagi (Assam)
- Rinku Bisht (Gujarat)
The campaign’s second phase encouraged user participation, inviting people to share their cultural pride through photos and videos. The best entries were featured as ‘State Stars’ on Lava’s social media platforms, further strengthening community bonds.
With creative support from Social Panga, #MyBharatWithLAVA successfully delivered high-impact content that resonated deeply with audiences, reinforcing Lava’s commitment to celebrating India’s rich heritage through innovative digital storytelling.
