New Delhi: TotalEnergies has unveiled the second edition of its popular ‘Lamba Chalega’ campaign, reinforcing its commitment to providing superior-quality lubricants that enhance the riding experience. Conceptualized and executed by Havas Creative India, the campaign taps into nostalgia while emphasizing the brand’s role as a progress accelerator for Indian commuters.
Mobility plays a crucial role in the daily lives of Indians, seamlessly connecting people across bustling cities and remote villages. Among the various modes of transport, biking holds a special place in the hearts of millions. Recognizing this, TotalEnergies’ latest campaign highlights the reliability and durability of its Hi-Perf engine oil for motorcycles, designed to provide better protection, cooling, and mileage for riders.
Speaking about the campaign, Kanchan Dahiya, VP – Public Affairs, Communication & CSR, TotalEnergies Marketing India Pvt. Ltd. (TEMIPL), said, “We are thrilled to announce the launch of the second edition of the ‘Lamba Chalega’ campaign and are pleased to partner with Havas Creative India to create a foot-tapping melody that resonates across generations and genders. TotalEnergies’ range of Hi-Perf engine oils enhances engine durability, ensuring a superior riding experience. Our commitment remains steadfast in delivering innovative lubricants with customer needs at the core, and this campaign is a true testament to that.”
Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Creative India, added, “As human beings, we always seek reassurances for every choice we make in life. Our new Hi-Perf engine oil TVC is built on this simple yet universal insight. Delivered through an unforgettable song, relatable moments, and memorable faces, we tell a reassuring story of performance, consistency, and reliability that comes with Hi-Perf engine oil.”
Agency credits:
Anupama Ramaswamy, Joint MD & Chief Creative Officer
Kundan Joshee, Managing Director
John Thangaraj, Chief Strategy Officer
Ajitesh Verma, Executive Creative Director
Dawa Lama, Head of Production
Neha Sidhra, Senior Creative Director
Krupal Bhosale, Senior Creative Director – Art
Aman Chaubey, Copy Supervisor
Ravinder Kumar, Associate Creative Director
Rajeshwari Nair, Senior Vice President
Prashant Thombare, Associate Vice President
Nidhi Dave, Brand Planner
