MUMBAI: This Valentine’s Day, esports and gaming organisation, S8UL has transformed itself into S∞UL, a name that symbolises S(oul), 8 (Infinity) and UL (You & Love). The aim is to represent infinite love for gaming, community, and its fans.
Beyond competition, gaming is rooted in passion, friendship, and building strong community bonds. It has a unique ability to transcend geographical as well as cultural boundaries to strengthen connections and create lasting memories.
A report by the Entertainment Software Association (ESA), which included a survey of 13,000 players across 12 countries, found that 42% of gamers met a good friend, spouse, or significant other through video games.
With its infinity-inspired makeover, S8UL aims to cherish the connection between its creators, players, and supporters who make up the heart of the gaming ecosystem.
To make the occasion even more special, S8UL is launching the #S8ULMates campaign, inviting fans to share their most cherished moments with the organisation. Whether it’s a selfie with an S8UL creator, an unforgettable event experience, or a memory that defines their journey with the gaming company, fans can participate by posting about their favourite S8UL moment and expressing what the organization means to them. The best entries not only have a chance to be featured on S8UL’s official social media channels but also to win S8UL merchandise or a video call with a S8UL creator.
How to participate in the #S8ULMates campaign:
Post a photo
Write a sentence about what S8UL means to you
Tag @S8ULEsports and use the hashtag #S8ULMates to enter
S8UL’s prominent creators, including Naman Mathur (Mortal), Kaashvi Hiranandani (KaashPlays), Raj
Varma (Snax), Payal Dhare (PayalGaming), Gulrez Khan (JokerKiHaveli), Aman Jain (Soul Aman) and others, will also be actively engaging with fans as part of the campaign.
Recently, S8UL’s creator Kaashvi Hiranandani (KaashPlays) unveiled her new IP, ‘Kaash We Match’, a blind dating show that blends romance, gaming, and humor. The 12-episode series, which began in December 2024, offers a fresh take on dating shows by featuring cooperative gaming challenges like It Takes Two and Chained Together, designed to test contestants’ chemistry.
As S8UL and its creators continue to push the boundaries of content creation and esports in India, this rebranding is a tribute to the fans who make it all possible because, in gaming and in life, some bonds last forever.
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