Mumbai: Aukera, a lab-grown diamond jewelry brand, has onboarded renowned film actor Taapsee Pannu and former Indian tennis star and six-time Grand Slam winner Sania Mirza to launch the “My Choice My Voice” platform. This intimate initiative is aimed at celebrating women who have made their mark through bold decisions, individuality, and a commitment to living life on their own terms, without compromise.
The initiative will kick off with a nation-wide movement, supported by a variety of media platforms including print, digital, radio, and in-store and outdoor promotional materials. “My Choice My Voice” will be an annual property for Aukera, spotlighting a select group of widely celebrated and accomplished women each year.
Lisa Mukhedkar, Co-founder and CEO of Aukera, spoke about the brand’s commitment to empowering women: “Aukera is a rallying cry for all women to exercise choice, as we believe there is a strong correlation between authentic expression and genuine happiness. Taapsee and Sania have both had a significant impact on the public due to their unwavering confidence and fierce determination to express themselves through unconventional choices. These remarkable women, from different backgrounds and disciplines, have excelled in their respective fields. They are united by a desire to succeed, an openness to new experiences, and an appreciation for quality—all of which are perfectly aligned with our values. The ‘My Choice My Voice’ initiative with these two incredible women is designed to connect with the contemporary Indian woman and show them that no matter what, Aukera will always stand tall to celebrate every choice they make.”
The collaboration with Taapsee and Sania further reinforces Aukera’s broader objective of celebrating women who challenge societal limits, reject compromise, and make empowered decisions. Both women’s powerful performances and determination in their respective fields serve as a testament to the initiative’s ethos. As the faces of the platform this year, Taapsee and Sania will represent Aukera’s values of defying boundaries and embracing the strength of choice.
The partnership will see both stars engaging with the brand through exclusive appearances, digital campaigns, and curated storytelling that highlight the spirit of choice and empowerment.
Taapsee Pannu shared her thoughts on the platform: “For me, making a choice is about staying true to myself. In an industry where you are constantly judged and told what to do, choosing to follow my instincts has defined who I am today. Every role I have taken, every project I have said no to, it’s all been a step towards becoming the actor and the woman I want to be. Making a choice is about owing your journey and walking a path that feels authentically yours.”
Sania Mirza also expressed her perspective: “Making a choice for me has always been about determination and resilience. From choosing tennis as my passion to pushing past obstacles on and off the court, my choices have defined my journey. It’s about believing in yourself even when others don’t, and standing firm on what you know is right for you. That’s how I have shaped my identity, not just as an athlete but as a woman.”
“My Choice My Voice” is a powerful reflection of Aukera’s vision to spark meaningful conversations that inspire and uplift women.
