Mumbai: Ardent Alcobev, a beverage company backed by former England cricket captain Kevin Pietersen, has appointed London-based Roll Dot Agency as its agency on record for the launch of Dram Bell Whisky in India.
As part of this collaboration, Roll Dot Agency will lead brand strategy, creative execution, and digital marketing for Ardent Alcobev’s expanding portfolio, which includes Whisky, Gin, Vodka, and Rum. The agency will work closely with Ardent Alcobev’s founders and Kevin Pietersen to create 360-degree creative solutions, ensuring the brand story resonates with consumers across multiple touchpoints.
Ardent Alcobev aims to bring world-class ‘bottled-in-origin’ spirits to India, combining international quality with accessible pricing to redefine the standards in the premium alcohol market.
Kevin Pietersen, Former England Cricket Captain & Marquee Investor, Ardent Alcobev Pvt. Ltd., said, “Having collaborated with the exceptional team at Roll Dot Agency across both Scotland and India, I have been truly impressed by their passion, commitment, and creative ingenuity. Their strategic approach to Dram Bell’s communication has not only captured the essence of the brand but is also delivering remarkable results. It’s been a pleasure working with them on this exciting journey.”
Debashish Shyam, Co-Founder & Director, Ardent Alcobev Pvt. Ltd., added, “Having worked with members of the Roll Dot Agency team in the past, I had no doubt in their creative capabilities. Their deep understanding of our vision and their ability to translate it into impactful storytelling made them the natural choice when we were selecting our agency partner.”
Jatin Fredericks, Co-Founder & Director, Ardent Alcobev Pvt. Ltd., said, “Roll Dot Agency’s deep-rooted presence in both the UK and India allowed them to seamlessly bridge the cultural narrative behind our bottled-in-origin whisky for the Indian consumer. Their nuanced understanding of both markets has been instrumental in crafting and executing a compelling brand story for Dram Bell, and the results have been outstanding.”
Tejali Shete, Founder, Roll Dot Agency, commented on the collaboration, “The visionary team at Ardent Alcobev has remarkable integrity and bold ambitions for the Indian market, and Roll Dot Agency is fully aligned with their journey. Partnering with them to bring Dram Bell to life has been incredibly rewarding. It’s also been a privilege to work alongside Kevin Pietersen – not just a legendary cricketer but a business leader driven by passion and great values. Ardent Alcobev’s commitment to quality and ethics resonates deeply with our own values, making this collaboration truly special. With our Indian roots and extensive experience working across both Indian and international markets, we look forward to bringing a unique blend of global expertise and deep cultural understanding to the table.”
Roll Dot Agency’s innovative approach and commitment to excellence have played a key role in shaping a strong brand narrative for Dram Bell whisky, positioning it for success in India’s competitive premium spirits market. The agency is also excited to continue the collaboration, helping introduce Ardent Alcobev’s upcoming gin, vodka, and rum brands to Indian consumers with the same level of creativity and impact.
