Mumbai: After the success of the previous seasons, the TATA Women’s Premier League (WPL) 2025 is back for its third edition, promising an exciting season of thrilling cricket action and a continued celebration of women’s sports. JioStar, the official broadcaster and streaming partner of the league, has secured ten prominent sponsors for this year’s edition.
The sponsors represent a broad spectrum of industries, including financial services, automotive, FMCG, infrastructure, and more. Among the key sponsors are State Bank of India (SBI), TATA Capital, the Association of Mutual Funds in India (AMFI), Kajaria Ceramics, Black & White Ginger Ale, Himalaya No.1 Facewash, TATA Motors Limited, APAR Industries Limited, Amul (Gujarat Cooperative Milk Marketing Federation Limited), and MSD Pharma.
These partnerships underscore the growing popularity of the TATA WPL and the increasing support for women’s cricket in India. The variety of sponsors—from BFSI and automotive to FMCG—reflects the league’s broad appeal across diverse consumer segments.
“We are thrilled to welcome such a varied and prestigious set of sponsors for JioStar’s coverage of TATA WPL 2025 Season 3,” said Udit Sharma, EVP & Business Head, Premium Sports and Agency Relationships, JioStar. “Their support will play a pivotal role in promoting women’s cricket and empowering female athletes. With TATA WPL growing stronger each year, this season will undoubtedly deliver a unique and exhilarating experience for fans and partners alike. Our platform helps brands engage India’s growing women’s sports audience and high-intent consumers. We are confident our sponsors will see significant brand impact and ROI through their association with JioStar’s coverage of TATA WPL.”
The TATA WPL 2025, which began on February 14, will conclude with the grand finale on March 15, 2025. All matches will be broadcast on Star Sports and Sports18 television channels, and streamed live on JioHotstar.
