Mumbai: Prega News, a pregnancy detection brand from Mankind Pharma, has appointed FCB Kinnect as its Full-Funnel Creative Agency on Record after a rigorous competitive pitch process. The agency will oversee all aspects of brand communication for Prega News, including creative, digital, influencer marketing, production, and SEO.
Known for its precision and ease of use, Prega News has set a benchmark in the industry by providing quick and reliable results to women across India. As the brand expands into expert pregnancy care solutions, the partnership with FCB Kinnect will further strengthen its position as the go-to choice for millions of women navigating their journey to motherhood.
FCB Kinnect, alongside its sister agency FCB/SIX India, will take an integrated approach to create culturally relevant, idea-driven campaigns that foster brand affinity and drive business growth for Prega News.
Joy Chatterjee, Vice President, Sales & Marketing of Mankind’s Consumer Business Unit, commented, “We are excited to welcome FCB Kinnect as our integrated marketing partner for Prega News, the No. 1 brand in the pregnancy detection category. Their expertise in both mainline and digital marketing will help us craft impactful, consumer-centric campaigns that resonate deeply with our audience. We are confident that their strategic approach and creative excellence will further strengthen our brand positioning and take Prega News to even greater heights. We look forward to a successful and collaborative journey ahead.”
Rohan Mehta, CEO of FCB Kinnect & FCB/SIX India, said, “Prega News already enjoys market dominance, and as brand custodians, it’s our goal to elevate the brand narrative even further. At FCB Kinnect, our integrated model ensures that Prega News will benefit from dynamic, specialist teams that seamlessly craft ideas designed to inspire, engage, and connect with consumers on a deeper level. We’re excited to hit the ground running with standout creative thinking that resonates with women at every stage of their journey. But this is just the beginning—our ambition is to drive impact across the broader Mankind Group portfolio.”
This partnership signifies a strategic step in shaping the future of pregnancy care communication in India, with Prega News and FCB Kinnect coming together to create powerful, purpose-driven storytelling that truly matters.
