MUMBAI: Sterlite Power, which offers power transmission and solutions, today unveiled its two new corporate brand identities called ‘Resonia and Sterlite’. Resonia will house the transmission infrastructure business and will be called ‘Resonia’. Sterlite Power Transmission will house the manufacturing of cables and conductors and, services business, it will be called ‘Sterlite’. The decision to create two distinct corporate entities comes on the back of the demerger. Resonia and Sterlite will now focus on their distinct businesses, bring agility and, create independent growth journeys.
The new brand logos look to embody the essence of the businesses. Resonia’s logo has been inspired by resonance, symbolizes innovation and harmony, with the ‘I’ merging into a human figure to reflect unity and empathy. The Sterlite logo retains the original strokes and design, leveraging its strong market presence, while preserving the legacy and expertise in transmission industry solutions.
Pratik Agarwal, MD, Sterlite Power Transmission Ltd, and Chairman Resonia Ltd said, “This transformation is a pivotal moment in our journey. With Resonia and Sterlite, we are creating a specializing, reinforcing our market leadership, and fostering innovation in the industry. With a clear emphasis on specific market segments, both entities are well-positioned to seize new opportunities and tackle the challenges presented by the global energy transition.”
Ruhie Pande, Chief of Human Resources and, Marketing and Communications, Sterlite Power Transmission Ltd, said, “This new brand identity is more than a visual change; it’s a reflection of our vision to drive innovation, sustainability, and excellence to build a seamless energy ecosystem.. Through this transformation, we aim to build stronger connections with our stakeholders, amplify our brand’s presence globally, and reinforce our leadership in the sector.”
The two new entities will work towards optimizing their capital structures and enhancing their ability to meet the evolving demands of the energy transition. Resonia will look to drive the expansion of transmission networks, facilitating renewable energy integration, while Sterlite will lead the manufacturing of power conductors, cables, and EPC services. The renewable energy arm, Serentica retains its company identity, and remains committed to accelerating industrial decarbonization with round-the-clock renewable energy solutions. Sterlite and Resonia both aim to meet the evolving demands of the energy transition while continuing to offer sustainable, future-ready solutions for the global energy sector.
The rebranding exercise announced at ELECRAMA 2025 marks the beginning of a new chapter. Both companies say that they remain committed to shaping the future of the global energy landscape through their focus on transmission infrastructure and high-performance products, driving the transition to a greener, more sustainable energy future.
