Mumbai: 1 Play Group, a Singapore-based technology company, has appointed PR entrepreneur Rachna Baruah to its advisory panel to lead communication and strategic marketing efforts.
In this role, Baruah will help align the company’s ambitious growth trajectory with relevant strategic initiatives in the Indian market. She will focus on structuring 1 Play Group’s India team and drive the company’s business narrative in the country. This will enable the company to chart meaningful marketing and partnership opportunities along with structuring its communication efforts. She will also work to streamline operations and explore new opportunities in the market to strengthen the company’s presence.
Mohit Lalvani, Founder of 1 Play Group, said, “Rachna’s strategic inputs, storytelling prowess, and leadership make her a natural fit for this role. With her impressive track record in building Madchatter and countless communication strategies for the brands that she has worked with, we are confident she will contribute significantly to our mission of scaling 1 Play’s vision to empower the content ecosystem as a global leader. We are thrilled to have her join us during this transformative period.”
Lalvani, a media and tech entrepreneur, educator, and Harvard Business School alumnus, has built 1 Play Group into a fast-emerging technology company with multiple tech stacks, including its pillar platform PlayMersiv. PlayMersiv collaborates with governments, global educational institutions, and enterprises to provide video apps in rapid time and at low set-up costs.
Rachna Baruah, Founder & CEO of Madchatter Brand Solutions, brings with her over a decade of experience in building brands and helping organizations establish credibility through communication. Under her leadership, Madchatter has worked with a diverse array of startups and emerging businesses, establishing itself as a trusted name in the PR and communications space.
On her appointment, Baruah said, “I am excited to join 1 Play at such a pivotal point in its journey. The company’s vision of innovation and impact resonates deeply with me. I look forward to collaborating with Mohit and the team to build compelling narratives, strengthen partnerships, and establish a strong identity for the brand in India.”
This partnership marks an exciting chapter for 1 Play Group, which is poised for accelerated growth in India and beyond. As part of this association, Baruah will play a critical role in driving the company’s strategic agenda, ensuring it remains a trusted partner for stakeholders globally.
