Mumbai: The experiential quotient is fast becoming the make or break factor in all brand narratives and consumer engagement strategies. For brands in the retail and out of home (OOH) advertising spaces, this means leveraging the right digital technologies to carve a distinct presence in the consumer mind space.
DDX Asia, a first of its kind platform organized by Thoughtshows and Events Pvt Ltd. (formerly known as VJ Media Works), just concluded its second edition, setting new benchmarks and insights in the consumer experience eco-system. DDX Asia was launched in 2023 to showcase the best of digital display and experiential technologies in the retail and OOH advertising spaces,
Speaking about DDX Asia, Vasant Jante, CEO, Thoughtshows and Events Pvt Ltd., said, “DDX Asia was born out of a vision to explore and nurture the business eco-system surrounding digital display and experiential technologies that cater to OOH advertising and retail spaces. With two editions behind us, we now know that this is the future, as brands increasingly seek to engage their audiences and customers in meaningful new ways. The response to DDX Asia 2025 make us feel vindicated and convinces us on the need to empower and facilitate the eco-system further by highlighting new opportunities, insights, and innovations in this space. We look forward to taking DDX Asia to new heights in the near future.”
DDX Asia Expo: State-of the-Art Showcase
DDX Asia Expo 2025, which drew over 3000 visitors, featured suppliers of cutting-edge digital display solutions catering to the OOH and retail spaces. The exhibitors, numbering 23 in all, spanned a diverse range including indoor and outdoor LED display solutions, video walls, digital signage and a host of other display and front-end tech solutions, highlighting new possibilities to elevate brand presence and story-telling.
DDX Asia Conference: Business Enabling Knowledge Platform
The DDX Asia Business Conference 2025, conceived as a knowledge sharing platform, featured an interesting array of speakers, all industry leaders and stakeholders in the OOH advertising and retail eco-system, drawing on their rich, hands-on experience to share business insights for effective tech integration.
Media, Marketing & Digital Transformation Specialist Dr. Kushal Sanghvi delivered the keynote address on the theme, ‘Digital displays – Motoring the tech highway for great customer journeys & experiences’, effectively setting the context for the 2-day conference.
Look up here for the speaker line-up of DDX Asia 2025.
DDX Asia Business Awards: Celebrating Cutting-Edge Benchmarks
A special highlight of DDX Asia 2025 was the launch of the DDX Asia Business Awards, to recognize and reward innovations and new milestones in digital display and experiential technologies used in retail and OOH advertising spaces. Open to Indian and international players in the OOH and retail eco-system, DDX Asia Business Awards 2025, which was divided into the OOH and Retail sections with five sub-categories each, had 53 nominations and 26 winners.
The entries were evaluated by a distinguished Jury line-up, all senior industry professionals.
To meet the Jury of DDX Asia Business Awards, click here . To know the winners of DDX Asia Business Awards, click here .
-Based on Press Release
