Mumbai: Taboola has announced a significant expansion of its capabilities beyond native advertising with the launch of Realize, a cutting-edge technology platform designed to deliver performance outcomes at scale. Realize will now serve as Taboola’s comprehensive solution for performance advertising, offering solutions across all major ad inventory types, from display to video, and connecting advertisers with the world’s most trusted publishers.
For over a decade, Taboola has been a pioneer in native advertising, primarily focusing on bottom-of-article placements. However, with the introduction of Realize, Taboola is poised to extend far beyond its native roots and create a platform that excels across the entire performance advertising market, reaching customers through diverse and high-impact channels beyond search and social media.
Realize is designed to address a growing need in the advertising industry: the lack of specialized solutions capable of delivering performance at scale across the full marketing funnel. While many existing solutions offer a generalized approach, Taboola’s Realize leverages the company’s vast data, AI capabilities, and network of premium publishers to optimize campaigns for maximum performance, driving better results for advertisers.
“Every business deserves a chance to grow and succeed,” said Adam Singolda, CEO at Taboola. “Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social media simply because there has been no viable alternative. Spending money with DSPs and CTV is great for branding but not optimized to drive performance, and running display with hundreds of advertising tech companies at low scale is simply not worth marketers’ time. Amazon started in 1994 and did a great job winning the book business by 2000, which allowed them to go into owning all of e-commerce. This is our “Amazon moment.” After many years of success with native ads, it’s time to go after all of performance advertising. We can do a lot more for advertisers, and a lot more for publishers. Today is an exciting day for me and us at Taboola.”
Realize: Unlocking a New World of Advertising Opportunities
The Realize platform introduces several groundbreaking features aimed at addressing the needs of performance-focused advertisers. These include:
- New Supply: For the first time, advertisers can tap into display and other high-visibility ad placements across Taboola’s network of premium publishers such as NBC News, Yahoo, Xiaomi, and Samsung. This expanded reach allows advertisers to move beyond native ads and interact with customers across a wider variety of digital properties.
- AI and Data Advantage: Powered by an AI performance engine, Realize uses Taboola’s proprietary data gathered through code-on-page integrations with publishers to find the best campaign opportunities across its vast network. This ensures that campaigns are optimized for maximum performance based on unique data signals.
- Creative Freedom: Realize enables advertisers to use existing creative assets from display or social media campaigns, transforming them into high-performing ads across premium placements. This seamless process allows advertisers to launch campaigns faster and reach their target audiences more effectively.
Taboola’s Realize platform is already receiving positive feedback from industry leaders who see it as a game-changer for performance advertising.
“Taboola’s new technology platform, Realize, expands the potential for success with our performance marketing,” said Julie Hansen, CRO & US CEO at Babbel. “Realize provides more options to connect with customers in engaging and prominent ways through a vast network of trusted publishers globally. We expect Realize will greatly benefit our advertising reach and ROI, and we’re excited to use it.”
eToro is another major customer already leveraging Realize to enhance their customer acquisition efforts. “Taboola has been a longstanding partner for eToro, providing the technology and team that has helped us excel in reaching customers,” said Nir Szmulewicz, CMO at eToro. “Taboola’s new Realize technology platform helps us go even further, driving success for our performance-focused campaigns and helping us to achieve our customer acquisition goals.”
Taboola’s Realize platform represents a pivotal moment in the performance advertising space, as it provides a holistic solution that connects advertisers with premium inventory, leverages advanced AI for optimization, and allows for creative flexibility. As more advertisers face challenges like audience saturation and rising costs on social media platforms, Realize offers a new avenue for reaching customers in a more efficient, results-driven way.
We praise Taboola’s end-to-end approach to ensuring performance advertising success,” says Jeff Ratner, President Media, Data, Analytics at Quigley-Simpson. “We have worked with Taboola for many years and they have shown the technology and expertise needed for driving true ROI for our campaigns. Realize shows promise for going even further, bringing the best of all worlds–AI that works to find us the best outcomes, audiences that are uniquely engaged, and placements that are highly visible that live on trusted publishers.”
“For a media agency that has always been on the cutting edge of performance marketing, as we are at EVERSANA media, I could not be more excited to leverage Taboola’s new performance platform, Realize, which brings to life end-to-end performance campaigns. With Realize, you have the marriage of both audience engagement and scale, along with outcome-driven AI. I think this type of strategic pivot into performance is going to yield major dividends for Taboola and its clients,” says Justin Chase, EVP, Media at Eversana.
