New Delhi: MagicCircle Communications, a creative and content-driven marketing agency, has unveiled significant leadership changes as part of its bold expansion strategy. The agency has appointed Ashit Chakravarty as Associate Partner and Chief Operating Officer (COO) while promoting Dheeraj Renganath, co-founder, to Head of Transformation & Creative Excellence.
Ashit Chakravarty, with two decades of experience in integrated marketing and brand strategy, will play a pivotal role in driving MagicCircle’s growth as it adapts to the ever-evolving demands of the marketing landscape. Most recently, Ashit was Managing Partner for Brand Strategy at Dentsu Creative Webchutney, where he successfully led business and growth across multiple geographies and sectors. His diverse expertise spans telecom, automotive, FMCG, QSR, entertainment, and internet-first businesses, with experience working on prominent brands like Uber, Airtel, Domino’s Pizza, Sony Entertainment, and Maruti Suzuki, among others. Prior to Dentsu, Ashit also held leadership positions at Contract Advertising and Leo Burnett.
In addition to Ashit’s appointment, Dheeraj Renganath has been elevated to Head of Transformation & Creative Excellence. As co-founder and former Chief Creative Officer of MagicCircle, Dheeraj has played a key role in the agency’s creative and strategic growth. With a successful track record in delivering memorable campaigns for clients like PolicyBazaar and MakeMyTrip, Dheeraj will now lead the agency’s shift toward content-driven, transformative solutions in the creative space.
Speaking about the strategic shift, Ashit Chakravarty, Associate Partner and COO, MagicCircle Communications, emphasized, “Today, brands don’t just win in moments – they win by creating ecosystems of influence. Ideas need to be fertile and shape-shifting entities that can travel seamlessly across platforms, scale effortlessly, and command attention in an ever-evolving media landscape. So, when Hemant and Dheeraj at MagicCircle reached out, it felt like a natural progression of a shared belief. Together, we will be building an agile content division designed for a world that is easily distracted.”
Dheeraj Renganath, Head of Transformation & Creative Excellence, MagicCircle Communications, echoed the sentiment, saying, “To create work that’s truly memorable, creativity must go beyond an idea. It must have the ability to adapt and transform, in today’s dynamic media landscape. For this, it is imperative to create an environment where skills are augmented with tools that foster a culture of creativity and innovation. This will help us attract top talent and diverse clients. In this journey, we couldn’t have asked for a better partner than Ashit, whose beliefs perfectly aligned with ours.”
Hemant Misra, Founder & Managing Director of MagicCircle Communications, shared his vision for the agency’s growth, stating, “Six years ago, MagicCircle was born from a belief that creativity thrives when it is free, fearless, and focused on impact. Today, as we expand, we recognize that contemporary challenges demand a new playbook and a new breed of thinkers & creators. With Ashit comes a unique blend of brand-first thinking with a sharp lens on today’s digital-first marketing landscape, while Dheeraj will help chart the creative blueprint of our transformative journey. This new leadership team will usher in the next chapter for a bolder and agile MagicCircle.”
