IImage Stereo Marcom, an integrated marketing communications agency, that has a mission to establish itself as an intellectual boutique agency, specialising in creating brand perceptions, offering customised brand communication solutions and become the trusted choice for creating brand narratives. It says that it would like to transform how brands communicate by using the power of research insights to curate original stories that cut through the clutter, connecting the heart of a brand to the heart of its target customers, and forging itself to a more permanent memory amongst the target audience.
IImage Stereo Marcom says that it doesn’t believe in a one-solution-fits-all approach, enabling it to establish its presence globally. The organisation was incepted in April 2024 with an objective of offering a resolute, practical, and measurable integrated communications programme. Headquartered in New Delhi, with principal offices in Mumbai, Bangalore, Chennai, Hyderabad and Kolkata. The company assists enterprises to adapt within the multi-faceted and rapidly shifting ecosystem and is driving their communications to achieve maximum impact.
The team has designed strategies for B2B industry to B2C industry for 300+ clients, which have met the clients’ goals in over 20+ industries, viz., Health, Real Estate & Architecture, Building & Construction Material, Shipping, Education, FMCG (Consumer Durables/ Health & Wellness / Electronics), Digital Tech & Fin-Tech, Fashion & Lifestyle, Law Firms, Power & Utility, Manufacturing (Electronics & Lighting), and many more.
On the occasion of International Women’s Day MediaNews4U.com caught up with Shruti Mishra, CEO and Founder, IImage Stereo Marcom
Q. Female entrepreneurs are looking to make waves in various sectors including PR, communications. How do women bring a fresh perspective to this industry?
Women are transforming PR and communications with their strengths in storytelling, empathy, and relationship-building. Their ability to craft authentic, emotionally resonant narratives helps brands connect with diverse audiences in meaningful ways.
Beyond shaping narratives, women foster collaboration, bringing people together to drive collective success. Their leadership style promotes innovation, inclusivity, and teamwork, creating dynamic environments where fresh ideas thrive.
As they enter this once male-dominated field, women challenge traditional gender roles and redefine how campaigns are designed and executed. Their growing presence marks a significant step toward gender equality, inspiring more women to pursue careers in PR and communications.
Q. The PR and communications industry has a high proportion of female employees. What are the reasons for this?
Public Relations is the art of shaping perceptions, building relationships, and crafting compelling narratives that connect brands, organizations, and individuals with the masses. It is a profession that thrives on communication, trust, and adaptability, where every word, every campaign, and every interaction has the power to influence and inspire.
Within this dynamic industry, women have carved out a significant presence, leading conversations, managing reputations, and driving impactful storytelling. This strong representation is no coincidence but rather an alignment between the skills PR demands and the strengths women bring to the table naturally.
PR is built on emotional intelligence, creativity, and the ability to navigate complex relationships, qualities that women have honed over centuries in various roles, both personal and professional. The ability to listen deeply, understand perspectives, and articulate messages in a way that resonates with different stakeholders makes them exceptionally suited for this field. Managing brand narratives, handling crises with empathy, and fostering meaningful connections require an intuitive understanding of human emotions, a skill that comes naturally to many women.
Beyond the nature of the work, the structure of the industry has also played a role in fostering female leadership. PR offers flexibility, making it an attractive choice for those who seek to balance career ambitions with personal responsibilities.
Many agencies embrace hybrid models, remote work, and non-traditional work hours, allowing professionals to thrive without being confined to rigid corporate structures. This adaptability has encouraged more women to not only enter the field but also rise to leadership positions.
Historically, PR was one of the industries that welcomed women early on, recognising their communication skills and ability to build trust. Over time, they moved from being the behind-the-scenes strategists to leading global firms, shaping public discourse, and driving some of the most powerful campaigns of our time.
Today, the industry stands as a testament to how talent, creativity, and emotional intelligence can drive success. Women in PR are not just excelling, they are redefining the space, proving that leadership is about connection, strategy, and the ability to tell stories that leave a lasting impact.
Q. What were the challenges faced as a female entrepreneur in establishing IImage Stereo?
Establishing IImage Stereo as a female entrepreneur came with its own set of challenges. Leadership in this industry has long been dominated by men, making it difficult to break through and gain recognition. Building credibility wasn’t just about having a strong vision—it required consistent results, resilience, and proving expertise beyond outdated stereotypes.
One of the biggest hurdles has been overcoming the perception that women-led businesses should remain small or confined to niche markets. However, one key learning has been that leadership is about capability, not gender. Establishing a strong, results-driven reputation has been essential to ensuring that expertise is recognised and valued, rather than questioned or overlooked.
I have always seen obstacles as opportunities. Challenges are meant to be taken head-on, and that’s exactly what I did. Instead of seeing barriers, I saw stepping stones—each one pushing me to work harder, achieve better results, and build an entire team that feels more like a family. Ultimately, this has led to a business that stands on its own merits. Being a women, I created a family instead of a team!
Today, IImage Stereo is a testament to the fact that leadership is not defined by gender but by vision, perseverance, and the ability to drive results. Being a woman in business isn’t a limitation, it’s a strength.
Q. Do women entrepreneurs have to deal with pre conceived notions when seeking funding from VCs, investors?
Yes, women entrepreneurs do face preconceived notions when seeking funding. While progress has been made, biases still exist—sometimes subtle, sometimes more pronounced.
Investors may question the scalability of women-led businesses, their risk appetite, or even the long-term sustainability of their leadership.
Q. What value does female-driven storytelling play in Brand Communications?
Storytelling is at the heart of effective brand communication, shaping how audiences perceive, connect with, and trust a brand. When driven by women, storytelling gains a unique depth, diversity, and emotional resonance. Female-led narratives often go beyond the transactional and focus on transformation. whether it’s shaping brand purpose, driving social change, or building deeper consumer engagement.
Women bring a distinct perspective that is empathetic, inclusive, and community-driven. Their storytelling highlights real experiences, underrepresented voices, and human-centric narratives that make brands feel more authentic and relatable.
This ability to craft compelling, emotionally driven stories allows brands to move beyond just selling products and services to creating meaningful impact and lasting relationships with the masses.
In an era where consumers expect brands to stand for something more than just profit, female-driven storytelling helps shape brands that are not only market leaders but also cultural influencers.
Q. Could you talk about work being done with clients on the occasion of International Women’s Day to drive their brand narrative of being more inclusive and diverse and empowering women in decision making?
International Women’s Day is more than just a calendar event—it’s an opportunity to drive real, lasting change. When working with clients for International Women’s Day , our approach goes beyond token campaigns or one-day celebrations. We focus on meaningful narratives, impactful initiatives, and authentic storytelling that reflect a brand’s commitment to gender equity throughout the year.
Our work often begins by identifying a brand’s core values and how they align with women’s empowerment. It’s not just about celebratory posts or feel-good messaging; it’s about taking tangible action. It’s about celebrating the women in each vertical and the fresh perspective they bring to everything that they are a part of!
Further, our goal is to ensure that International Women’s Day isn’t just a marketing moment but a catalyst for lasting change. It’s about shifting the conversation from celebration to action, so that women’s achievements, challenges, and contributions are recognised and supported not just on March 8th, but every single day.
Q. How important is mentorship in helping women progress to leadership roles in PR and Communications?
Mentorship is invaluable for women in PR and communications or for that matter in any industry. PR industry thrives on relationships, connections, and strategic thinking and having the right mentor can make all the difference.
For women, especially those navigating leadership roles in a fast-paced, competitive space, mentorship offers guidance, confidence, and a clearer path forward.
A strong mentor doesn’t just share their hands-on experiences; they provide real-world advice, help tackle challenges, and open doors to new opportunities. Whether it’s learning how to handle crisis communication, negotiate better, or build a strong personal brand, mentorship accelerates growth in ways that self-learning alone cannot.
Personally, I, am , who I am because of the great mentor that I got in my early advertising career. It transformed my career and so can be the case with anyone who gets the right mentoring at the right time! Having someone who has been through similar challenges, who understands the nuances of the industry, and who genuinely invests in your success can be a game-changer. It’s about not having to do the same mistakes and learn from other one’s experience .It’s about having a support system, someone to turn to when faced with tough decisions or self-doubt.
The more women we see in leadership today, the stronger the pipeline for the future. When women mentor other women, they’re not just shaping individual careers; they’re strengthening the entire industry. They’re ensuring that the next generation has role models to look up to, voices to amplify their potential, and the courage to push boundaries.
Q. Is leadership more about a journey rather than an accomplishment?
Leadership is definitely a journey, not a destination. It’s not about reaching a title or a certain position and stopping there—it’s about continuous growth, learning, and the impact we create along the way. Infact , bigger the title, bigger are the responsibilities , towards your team, towards your organisation.
True leadership isn’t about authority; it’s about adaptability, resilience, and the ability to uplift those around us. It’s about making tough decisions, learning from mistakes, and staying open to new ideas. The best leaders don’t just lead, they inspire, mentor, and create opportunities for others. They are like rock, who stand tall to protect their teams when deepest crises are on their way.
Personally, I’ve found that leadership evolves with experience. The lessons I’ve learned from setbacks have been just as important as those from victories. The ability to listen, to empathize, and to stay open to change is what makes leadership dynamic and meaningful.
Q. What advice would you give to women looking for a career in PR and corporate communications?
Go for it! Be bold, stay curious, and build meaningful relationships. This industry is all about connection and communication. Connection with your clients , with your audience and your team and proper communication with all the stakeholders, whether internal or external! That gets built when you are credible, persistent, passionate and most importantly willing to learn and evolve.
One thing I’ve learned is that opportunities don’t always come knocking—you have to create them. Create your value, be heard and respected, don’t fear the failures and don’t let scepticism bound you. Confidence is just as important as competence.
Q. What role is AI playing in helping IImage Stereo personalise messages and target female audiences more effectively?
At IImage Stereo, we use AI tools selectively to enhance personalization, not replace human creativity. AI is just a tool—it streamlines processes and refines strategies, but real impact comes from understanding emotions, lived experiences, and cultural nuances. We use AI to support, not dictate, ensuring every message feels authentic and meaningful.
Q. Could you talk about recent work done in various sectors like retail, education, shipping, fintech that stands out?
Our work across sectors and industries has been driven by tailored strategies that align with industry-specific needs. In retail, our collaboration with Ledure focused on purpose-led storytelling to build consumer trust and establish the brand as an emerging leader in electrical solutions. Through strategic PR efforts, we helped Ledure gain industry recognition, culminating in their win as Home & Lifestyle Brand of the Year at the BW Retail Reboot Awards. The campaign wasn’t just about visibility; it reinforced Ledure’s commitment to innovation, and quality.
In the shipping sector, our work with Asia Shipping India centers on repositioning the brand as a key player in logistics excellence. By highlighting their expertise, global network, and commitment to efficiency, we strengthened their industry presence, contributing to Asia Shipping India being awarded Logistics Partner of the Year at BW Retail Reboot, a testament to their impact in the sector.
Further, for SS Innovations, we have been amplifying their mission of making robotic surgery more accessible and affordable. The focus has been on thought leadership, positioning them as pioneers in medtech innovation, and ensuring their work reaches the right stakeholders in healthcare, technology, and policy.
Across all sectors, our approach goes beyond media coverage, it’s about shaping narratives that drive credibility, industry influence, and long-term brand value.
