Delhi: After the viral success of its Mithai Kha aur Happy Shappy Ho Ja campaign during Diwali, Haldiram’s, India’s homegrown multinational snacking and sweets brand, is taking Holi celebrations to the next level with an AI-powered twist. This year, the brand has introduced AI-generated music and video content, creating a tech-driven festive experience that is already making waves online.
Haldiram’s has embraced cutting-edge AI technology to craft an exclusive Happy Shappy Holi song and an engaging AI-powered video that captures the excitement, colors, and vibrant spirit of the festival. The campaign is designed to connect with digital-first audiences, especially content creators who thrive on reels, dance challenges, and interactive Holi moments filled with the Happy Shappy vibe.
The Happy Shappy Holi campaign is leveraging influencer partnerships to drive organic engagement across platforms, further cementing Haldiram’s role in India’s festive celebrations.
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