New Delhi: India Today Group, known for AI innovations in media, has now revolutionized the music industry by launching “AI POP STARS” at the India Today Conclave 2025.
Two years after introducing India’s first AI news anchor, Sana, the media giant is pushing creative boundaries with A-POP—a brand-new AI-driven music genre that blends technology, art, and limitless engagement, shaping the future of entertainment.
As part of this bold venture, India Today Group has introduced two AI-generated music personalities—Aishan & Ruh. These AI-powered artists are not just virtual personas; they are interactive, adaptive, and capable of real-time engagement, redefining the artist-audience connection.
Kalli Purie, Managing Director and Vice Chairperson, India Today Group, emphasized the transformative nature of this initiative, “A-POP is more than a genre—it is a fluid, evolving, and collaborative creative process. It merges human imagination with AI capabilities, producing music that is unrestricted by conventional limitations.”
Aishan and Ruh represent the next frontier in music, where AI collaborates with human creativity to deliver genre-defying sounds and immersive experiences. Their music is now available on all streaming platforms and social media, inviting audiences to experience a new era of AI-powered entertainment.
