MUMBAI: Nikon India has announced the launch of ‘Through Her Lens’, Season 4, a contest dedicated to recognise and celebrate the contribution of women in photography. The contest will remain open for submissions until 31 March, 2025, inviting both women professionals and enthusiasts to participate and showcase their unique perspectives and creative storytelling.
Sajjan Kumar, MD, Nikon India said, “At Nikon, we believe that women professionals bring a unique strength and individuality to the world of imaging. Through ‘Through Her Lens’ Season 4, we aim to amplify the voices and stories of women from diverse backgrounds who have made remarkable contributions to the industry. This contest serves as a platform for creative expression and storytelling, capturing beauty in its most profound moments. Our goal is to celebrate their achievements, inspire aspiring talents, and reinforce the fact that women are shaping the visual narratives of our world on equal footing. Let’s honor the power of women behind the camera—because the world looks even more inspiring through their lens.”
With an emphasis on both videography and photography, this year’s theme highlights the distinctive way women perceive and capture the world—not just through their eyes, but through their lens. Beyond merely taking pictures, participants are encouraged to create bold visual narratives, cutting through distractions and bringing focus to stories that need to be told.
Nikon India invites women from all walks of life to share their moments and stories, showcasing their unique journeys and perspectives through the lens. This initiative encourages women to embrace their authenticity, celebrate their achievements, and break barriers in the world of photography and videography.
Women photographers will judge the contest, bringing their expertise across diverse photography genres. Saumya Khandelwal, a photojournalist, captures cnarratives through her lens, while Falguni Kharwa, a specialist in newborn and maternity photography, preserves what the company calls life’s most delicate moments. Palak Maheshwari is known for her food and product photography. Arpitha S Murthy is a wildlife photographer. Together, these jurors will assess the submissions based on creativity, storytelling, and visual impact, ensuring that the most compelling and inspiring works are recognised.
The winners will be awarded exclusive Nikon cameras and special prizes.
– First Prize: Nikon Z f + NIKKOR Z 35mm f/1.4 S
– Second Prize: Nikon Z 30 + NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR
– Consolation Prizes: Nikon will award ₹20,000 vouchers to select rising stars based on merit. (The number of vouchers will be determined based on the quality of submissions.)
Submission of the Entries: Participants can enter the contest by sharing their best Nikon-shot videos or images on Instagram, mentioning the camera and lens used, and tagging Nikon India along with the contest-specific hashtags #HerLensHerStory and #THLS4.
Participants must upload their photos/videos shot on a Nikon camera to Instagram, tagging Nikon India and mentioning the camera & lens used in the caption.
Submissions will be judged on originality, storytelling, and visual impact.
By launching ‘Through Her Lens’, Nikon India is looking to continue its commitment to celebrating the creativity of women in photography and videography. The initiative it added is more than a contest—it is a movement to elevate women’s voices in the world of visual arts.
