New Delhi: Royal Enfield has unveiled its all-new mobile app, redefining the digital experience for motorcycle enthusiasts. Designed to bring the riding community closer while offering seamless personalization, the app introduces industry-first features, including the Make It Yours (MIY) platform—allowing users to customize their bikes directly from their smartphones.
The app enables riders to personalize their Royal Enfield motorcycles, selecting colors, accessories, and seating configurations with ease before even visiting a dealership. Beyond customization, it enhances community engagement, offering a platform where users can plan rides, connect with fellow enthusiasts, and track their journeys. Additionally, it simplifies ownership management with features such as service booking, maintenance tracking, and digital document storage—even offline.
This digital transformation was crafted in collaboration with Onething Design, a leading UX/UI agency specializing in immersive and user-centric digital solutions. The partnership has resulted in a seamless, intuitive experience that remains true to Royal Enfield’s rich heritage while embracing modern digital advancements.
Jatin Chikara, Head of Digital at Royal Enfield, stated, “Royal Enfield is not just about motorcycles; it’s an emotion, a way of life. We endeavor to deliver an experience as rich as riding a motorcycle to our riders on digital touchpoints, making every interaction intuitive and meaningful. Onething Design has been a key partner in this journey, helping us create a seamless and engaging platform that truly reflects the Royal Enfield philosophy.”
Divanshu Thakral, Co-founder of Onething Design, added, “Designing for an iconic brand like Royal Enfield comes with the responsibility of respecting its legacy while elevating its digital presence. Our focus was on crafting an experience that feels as effortless and exhilarating as riding a Royal Enfield itself. We’re thrilled to see the new platform empower riders with a seamless, immersive experience.”
