MUMBAI: LT Foods Ltd., an Indian-origin global FMCG company in the consumer food space, has launched a global campaign featuring Bollywood star, Shah Rukh Khan, ‘Bringing Out His Finest’ with DAAWAT Basmati.
Directed by Shoojit Sircar, the campaign also features actress Zeenat Aman. Centred around the theme, ‘Bring Out Your Finest’, the campaign showcases Khan going the extra mile to ensure every detail is perfect, to make Zeenat Aman feel special. The campaign emphasises that DAAWAT enables everyone to elevate every moment by putting their best foot forward.
Ritesh Arora, CEO – India and Far East Business, LT Foods said, “At DAAWAT, we leave no stone unturned to ‘Bring Out Our Finest’ for our consumers globally. This unwavering commitment drives every aspect of our brand, ensuring we deliver exceptional value and memorable experiences. Our brand DAAWAT continues to be one of the most loved food brands in over 80 countries, and this campaign, partnering with Shah Rukh Khan, is a strategic step towards further enhancing consumer engagement. This campaign aligns with our vision of driving long-term brand equity by encouraging consumers to ‘Bring Out Their Finest’. We believe this initiative will deepen our bond with consumers and create lasting emotional value for the brand.”
K. Ganapathy Subramaniam, CMO, LT Foods said, “This campaign establishes that when you go the extra mile to make someone truly special, then and only then, it is a DAAWAT. By showcasing Shah Rukh Khan’s heartfelt effort to make Zeenat Aman feel extraordinary, we are reinforcing the message that DAAWAT helps you ‘Bring Out Your Finest’. Whether it’s creating unforgettable memories or cherishing time with loved ones, DAAWAT empowers individuals to ‘Bring Out Their Finest’. This campaign will be rolled out across multiple mediums, including the traditional and digital mediums.”
The Link to the Campaign:
