Mumbai: Ather Energy Limited, an electric two-wheeler manufacturer in India, has announced the appointment of Saurabh Sharma as its new Head of Marketing. With over 15 years of expertise in brand strategy and consumer engagement, Saurabh will now spearhead Ather’s marketing initiatives, focusing on brand positioning, customer outreach, and long-term business growth.
Saurabh, who joined Ather in 2019 as the company’s first Brand Head, played a key role in shaping the identity of Ather 450X and Ather Rizta, strengthening their presence in India’s EV market. His tenure as General Manager – Scooter Business saw him driving market expansion, operational scaling, and business strategy, reinforcing Ather’s position as a category leader. Prior to Ather, Saurabh contributed to Nerolac Paints and Mahindra SUVs, gaining vast experience in consumer marketing and strategic initiatives.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, shared, “Saurabh has been an integral part of Ather’s growth story, and his transition into the Head of Marketing role is a testament to his strong contribution to the business. His understanding of the brand, market dynamics, and customer expectations makes him well-positioned to drive Ather’s marketing strategy forward. As we continue to expand our reach, I am confident that Saurabh’s expertise will help us create deeper customer engagement and a stronger brand presence.”
Expressing his excitement about his new role, Saurabh Sharma, Head of Marketing, Ather Energy Limited, said, “Stepping into this role is an exciting milestone, and I am grateful for the trust placed in me by the management. I inherit a strong marketing foundation and have gained a deep understanding of our direction through my experience at Ather. The company’s vision, rooted in strong customer insights, provides a rich opportunity for impactful storytelling. My focus will be on crafting and amplifying these narratives, strengthening our long-term differentiation in the EV space, leveraging non-traditional media channels, and driving greater efficiencies in our marketing efforts.”
