MUMBAI: HUEMN, a fashion label has teamed up with cricketer Shreyas Iyer to create a capsule collection that aims to embody energy, power, and individuality. Rooted in Shreyas’s aesthetic and HUEMN’s signature design DNA, the collaboration aims to deliver a wardrobe that is built for movement on and off the field.
The Shreyas Iyer x HUEMN collection is where sport meets street, with design that looks to balance fire and thunder, life and play.
The SI graphic, ‘Fire & Thunder’ motifs, and Shreyas’s iconic jersey number “96” anchor the collection, celebrating his winning mindset and unstoppable game.
Designed in earthy tones, the collection channels understated confidence, while HUEMN’s signature oversized, unisex silhouettes ensure a distinct presence. Each piece is a nod to Shreyas’ personal style.
Another feature is HUEMN’s mud wash, a design element that aims to mirror the raw, unfiltered essence of sport. The collection also incorporates the Dreamers & Doers Club Badge, a staple of HUEMN’s ethos, celebrating those who redefine the status quo.
“This collection is a reflection of how I like to move— effortless, yet always ready. It’s been incredible to work with HUEMN, a brand that speaks my language when it comes to style. Every detail in this capsule carries a part of me—my number, my signature, my passion, my aesthetic. I can’t wait for people to experience it and make it their own,” said Iyer who is managed by RISE Worldwide.
“At HUEMN, we don’t just create clothes; we tell stories. This collaboration with Shreyas is about channeling his energy, his mindset, and his individuality into something tangible. It’s about celebrating movement—not just on the field, but in everyday life. This collection is for anyone who plays by their own rules” said Pranav Misra, co-founder, creative director, HUEMN
The partnership was facilitated by RISE Worldwide, which works closely with IP owners and brands to help launch unique licensing programmes to create a brand extension and unlock value for stakeholders.
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