Mumbai: Integral Ad Science (IAS) has announced that its Chief Product Officer, Srishti Gupta, has been appointed to the IAB Tech Lab Board of Directors. This move strengthens IAS’s role in shaping the future of digital advertising standards, transparency, and brand safety.
Expressing her enthusiasm for the role, Srishti Gupta said, “I look forward to serving alongside the IAB Tech Lab’s esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry.”
She further added, “Together, we’re committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance.”
Since joining IAS as CPO in September 2024, Gupta has been leading the company’s product strategy, development, and go-to-market initiatives. She oversees a global team of product and data science professionals, driving the creation of customer-centric solutions that maximize advertising performance using IAS’s robust data capabilities.
Welcoming her appointment, Anthony Katsur, CEO of IAB Tech Lab, stated, “Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board. As the industry navigates increasing complexity, it’s important that we work together to develop practical, effective solutions. We’re glad to have IAS’s perspective represented, and we look forward to Srishti’s contributions in shaping standards that support a more transparent and efficient digital ecosystem.”
Prior to IAS, Gupta served as Chief Product Officer at Rokt, an e-commerce technology company, and was Director of Ads Measurement at Amazon, where she played a pivotal role in driving product innovations.
