New Delhi: Better Nutrition, a Biofortified food brand, has appointed Adgcraft as its official PR partner to amplify its media presence and brand visibility across the country.
Endorsed by Olympic medalist PV Sindhu and MasterChef Pankaj Bhadouria, and having gained national recognition on Shark Tank India Season 4, Better Nutrition is committed to bridging India’s nutrition gap with biofortified grains rich in zinc, iron, protein, and calcium. With Adgcraft now overseeing its PR strategy, planning, and execution, the brand aims to strengthen its consumer engagement and expand its reach.
Prateek Rastogi, Co-Founder of Better Nutrition, said, “At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively.”
Abhinay Kumar Singh, Founder & MD of Adgcraft, added, “We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition’s vision of a healthier India.”
Better Nutrition actively collaborates with over 15,000 farmers to cultivate biofortified crops using sustainable farming practices, ensuring both nutritional value and environmental responsibility. Through this strategic partnership with Adgcraft, the brand is set to enhance awareness, build stronger media engagement, and drive the conversation around healthier diets in India.
