Mumbai: Dish TV Watcho, an OTT platform, has announced a strategic partnership with Cloud Walker’s Cloud TV OS to revolutionize smart TV entertainment in India. This collaboration will provide seamless access to Watcho’s vast content library across 200+ smart TV brands, bringing premium entertainment to over 18 million users on 6 million+ devices.
As India’s smart TV market grows at a CAGR of 13.11%, affordability and convenience are fueling rapid adoption. Through this partnership, Cloud TV OS users will enjoy a hassle-free login experience, personalized recommendations, and a ‘continue watching’ feature right on the home screen.
The integration eliminates the need for multiple subscriptions by offering Watcho’s bundled plans, providing access to platforms like JioHotstar, SonyLIV, and ZEE5 under a single, cost-effective subscription.
Speaking on the partnership, Sukhpreet Singh, Chief Revenue Officer, Dish TV, said, “At Dish, we recognize that the future of entertainment lies in seamless, integrated experiences. With smart TVs becoming the preferred screen for digital content, our partnership with Cloud Walker is a strategic step toward making Watcho’s vast content library effortlessly accessible to millions. By embedding Watcho into Cloud TV OS, we are not just expanding our reach—we are redefining how India consumes content, making premium entertainment more intuitive, affordable, and frictionless.”
Abhijeet Rajpurohit, Co-Founder & COO, Cloud TV, added, “We’re thrilled to partner with DishTV Watcho under CloudTV Bundle, making premium entertainment more accessible than ever. With Watcho’s vast content library now integrated into 200+ TV brands, over 12 million viewers can seamlessly access top OTT platforms—all through a single subscription.”
This partnership marks a milestone for Dish TV, positioning it at the forefront of India’s growing Connected TV market. With Cloud Walker serving over 10 million users, the collaboration significantly strengthens Dish TV’s digital entertainment footprint.
As Connected TV adoption accelerates, Watcho and Cloud Walker are committed to reshaping India’s smart TV experience, making high-quality, affordable, and convenient entertainment accessible to households nationwide.
