New Delhi: New Holland, a brand of CNH and a global leader in tractors and farm equipment, has announced cricket icon Yuvraj Singh as its brand ambassador. As part of the brand’s ‘Asli Hero ki Asli Taaqat’ campaign, Yuvraj Singh will champion the resilience, strength, and dedication of Indian farmers, aligning his journey of determination and success with the brand’s vision of empowering farmers with world-class technology.
The campaign serves as an ode to India’s farmers, recognizing their hard work and perseverance. By joining forces with Yuvraj Singh, known for his grit and determination, New Holland highlights the shared values of resilience, commitment, and success that define both farmers and sports icons.
Tarun Khanna, Director of Marketing, New Holland India, welcomed Yuvraj Singh, stating, “At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit makes him the perfect ambassador for our brand. Through this partnership, we hope to inspire farmers to adopt the world-class technology provided by New Holland machinery that enhances productivity, efficiency, and ease of operations.”
Speaking on his association with New Holland, Yuvraj Singh shared, “Coming from a state that is considered the breadbasket of India, I have seen firsthand the hard work and resilience of our farmers. Partnering with New Holland, a brand synonymous with high productivity and reliable performance, feels like a natural fit. Together, we celebrate the real heroes of our nation—the farmers—and help them build a stronger, more prosperous future.”
The ‘Asli Hero ki Asli Taaqat’ campaign will be amplified through a comprehensive media strategy, spanning:
- Television Commercials
- Digital and Social Media
- Radio & Print Advertising
- Outdoor Promotions
- On-Ground Experiential Events
- Dealer Network Engagement
New Holland continues to deliver cutting-edge agricultural solutions across India, including a diverse range of tractors, combine harvesters, balers, and implements. These solutions enhance efficiency, productivity, and ease of operations across various farming applications, from tillage and plantation to harvesting and commercial use.
