Mumbai: In a game-changing move ahead of IPL 2025, Fanoz, India’s fastest-growing fan-first sports engagement platform, has announced the renowned cricketer Ajinkya Rahane as its official brand ambassador. As the captain of the defending champions Kolkata Knight Riders (KKR), Rahane will now join forces with Fanoz to revolutionize fan engagement by bringing immersive, real-world experiences to sports lovers across India.
With over 3 million LIVE predictions already made on the platform by cricket and football fans, Fanoz is transforming how sports enthusiasts interact with their favourite sport. Unlike traditional sports fan gaming platforms that mainly focus on monetary incentives, Fanoz is a fan-centric destination that combines gaming, commerce, and community to celebrate the passion that drives the sports ecosystem – in a way that is truly rewarding.
“I am thrilled to join Fanoz as its brand ambassador, especially at such an exciting time for cricket fans. Fanoz is redefining how players and fans connect, creating experiences that go beyond just watching the game. I look forward to being part of this journey and engaging with cricket enthusiasts in a more personal and meaningful way through such platforms,” said Ajinkya Rahane.
“There are two hearts of the sports ecosystem: the athlete and the fan. While the industry has focused on players, fans have not received their due, often being reduced to mere spectators. Fanoz is here to change that. With Ajinkya joining us, we have a leader who embodies the spirit of the game and understands the power of fan engagement,” said Swapnil Manish, Co-founder & CEO of Fanoz.
Anuradha Sinha, Co-founder & COO, added, “Ajinkya is the perfect ambassador for Fanoz – not just because of his cricketing excellence, but because he represents the values of sportsmanship, integrity, and fan connection. Together, we are bringing fans into the heart of the action.”
Ajinkya Rahane’s partnership with Fanoz is a natural fit, as his persona perfectly resonates with the brand’s ideology. Known for his calm leadership, consistency, and deep respect for the sport, Rahane has always been a player who connects with fans both on and off the field. His commitment to uplifting the cricketing community aligns seamlessly with Fanoz’s vision of recognizing fans as the heartbeat of sports.
Rebranded from PlayCKC earlier this year, Fanoz is on a mission to transform passive viewership into interactive, rewarding experiences. The platform is backed by India Accelerator and JSW Sports, both of whom also hold equity in the brand.
Fanoz: Powering the Future of Interactive Sports Broadcasting
Beyond fan-driven experiences, Fanoz is designed to integrate with broadcasters, enabling interactive sports streaming and addressing a key engagement challenge within the industry. This innovation positions Fanoz as a first-of-its-kind sports ecosystem that benefits not just fans, but leagues, teams, brands, and media partners.
With IPL 2025 set to begin soon, the timing couldn’t be more perfect for fans to experience sports like never before. Whether it’s declaring match-winners (through gameplay SELECT) or making live predictions (through gameplay PREDICT) on Fanoz, this IPL season promises to be the most immersive one yet.
