MUMBAI: With the onset of summer, the Appliances Business Godrej & Boyce, part of Godrej Enterprises Group has launched television campaigns to spotlight key features of its latest Smart Air conditioners. Both TVCs showcase how Godrej Smart ACs intuitively adapt to users’ needs, offering efficient cooling performance, durability, and convenience to elevate everyday living.
One film captures the dynamics of a modern couple, and amidst their banter, showcases the AC’s filter cleaning notification that pops up on the mobile phone, reminding them to clean their AC filters for uninterrupted cooling. This film addresses the general user behaviour of neglecting AC filter maintenance leading to breakdowns, but Godrej Smart AC sends its users automated filter cleaning reminders to ensure uninterrupted cooling performance. Another film brings to life the bond between a mother and a daughter and showcases the smart scheduler feature in Godrej Smart AC.
Based on consumer habits of switching on/off their ACs at specific times during sleep, work, or nap, the film highlights how the Smart AC follows the users’ pre-set instructions to switch on/off and adjust the temperature on its own, without the need to look for remote or phone every time. Both films conclude with the powerful message ‘Unlock Smart Cooling with Godrej Smart ACs’ and remind the viewers of the brand’s truly honest offer of a 5-year comprehensive warranty with no hidden costs.
Swati Rathi, Head of Marketing at Appliances Business of Godrej Enterprises Group, said, “Our brand journey has always been driven by innovation that’s based on a deep understanding of evolving consumer needs, Today’s consumers seek convenience and comfort in every aspect of their busy lives, and with our latest TV commercial this summer we have focused on communicating smart connected offerings. With features like automated filter cleaning notification and smart scheduling, we are transforming the way people experience uninterrupted cooling and comfort, unlocking value for them in their daily lives.”
These films are conceptualised by Lowe Lintas, and the 15, 20 seconds versions are live on linear and connected TV, including IPL.
The campaign is part of a larger visibility initiative of Godrej Enterprises Group, running across its multiple businesses, aimed at bringing alive the brand promise of ‘Moving your world forward’.
