Mumbai: Snapchat is doubling down on its commitment to India’s booming creator economy with the launch of Snapchat Creator Connect, a multi-city initiative designed to empower Gen Z digital storytellers. The program aims to provide mentorship, growth opportunities, and engagement tools, helping creators build sustainable careers while redefining short-form storytelling on the platform.
Empowering the Next Generation of Digital Creators
Snapchat has been actively investing in creator-first programs and partnerships that drive creativity, monetization, and content growth. The platform is working with local creator agencies to help regional talent scale their content to a broader audience.
To strengthen creator education, Snapchat’s Snap School offers storytelling workshops to refine digital skills, while Savvy on Snap provides consulting support to help creators integrate pop culture trends into their content. The company is also enhancing monetization opportunities through global revenue-sharing and rewards programs, ensuring creators can earn while engaging their audiences.
Hyderabad Edition Kicks Off Nationwide Expansion
The first Creator Connect event launched in Hyderabad, a hub for movies, TV, digital arts, and pop culture. The event brought together top creators, publishers, and industry leaders to explore new creative trends, audience engagement, and the future of digital storytelling.
A major highlight was the Snapchat debut of Telugu film star Natural Star Nani, marking a significant moment in bridging mainstream cinema with Gen Z’s digital expression.
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc., emphasized the platform’s role in shaping India’s creator economy, “India is undergoing a paradigm shift with Gen Z taking center stage as both creators and consumers. Whether it’s visual storytelling, trendspotting, or fostering close-knit connections, Snapchat has been at the heart of this transformation. Creator Connect is one of the ways we will engage creators who are shaping pop culture. We are excited to meet them across India.”
Chandigarh Up Next: Scaling the Initiative Nationwide
Following the success in Hyderabad, Snapchat is expanding Creator Connect nationwide, with Chandigarh confirmed as the next stop. With over 200 million monthly active users in India, Snapchat is focused on supporting regional creators and fostering a thriving digital storytelling ecosystem.
By collaborating with creator agencies, media companies, music labels, and film studios, Snapchat is bridging regional voices with a global audience. As Creator Connect rolls out across India, Snapchat continues to champion authenticity, creativity, and Gen Z’s vision for content creation—helping creators share their stories, grow their communities, and build lasting digital careers.
