Kolkata: In a landmark move, Indian skipper Rohit Sharma has been unveiled as the brand ambassador for SRMB Steel – TMT, joining the elite company of former World Cup-winning captains MS Dhoni and Kapil Dev. The trio starred in an engaging advertisement released just ahead of the Indian Premier League (IPL) 2025 campaign, reinforcing SRMB Steel’s legacy of excellence.
SRMB Steel’s journey in the world of endorsements began with the legendary Kapil Dev and was further strengthened by MS Dhoni eight years ago. Now, with the addition of Rohit Sharma, the brand completes a select trio of champions.
SRMB Director Ashish Beriwala stated, “We have been lucky. SRMB started with the legendary Kapil Dev on board and was ably supported by MS Dhoni eight years ago. The brand has grown since then, and now we are really blessed to have Rohit complete our select trio of champions. The campaign was wonderful, and the mutual respect and admiration amongst the ambassadors was amazing to see.”
Rohit Sharma, renowned for spearheading India to victories in the Asia Cup, T20 World Cup, and Champions Trophy, and for winning five IPL titles as captain of Mumbai Indians, brings unparalleled leadership and star power to the campaign.
Anant Arora, Founder of OneByTwo Entertainment, which facilitated the partnership, commented, “We are extremely pleased to have been part of this association. At OneByTwo Entertainment, we believe in creating value in brand-athlete partnerships and this association between SRMB Steel and Team India Captain Rohit Sharma, certainly is one with the same ideology.”
This strategic collaboration not only bolsters SRMB Steel’s brand equity but also underscores its commitment to quality and innovation in the TMT segment.
