MUMBAI: Infinitum Network Solutions, ang Indian content network that claims to reach audiences in over 160 countries, today announced the appointment of content creator Rajiv Lakshman as Group Head, Intellectual Properties.
Infinitum’s is looking to expand its IP portfolio across multiple platforms. Lakshman, widely recognised for co-creating youth formats including MTV ‘Roadies’ and ‘MTV Splitsvilla’, brings more than two decades of experience in developing television and digital formats. His appointment represents a transformative development for Infinitum’s content strategy as the company continues its evolution from a traditional multi-channel network to a global ambassador for Indian creativity.
“Rajiv’s exceptional track record in creating formats that resonate with Indian audiences across diverse cultural backgrounds perfectly complements our mission to help talented creators grow from non-metro, tier 2, tier 3 cities, and bring their voice to a global stage.
“His expertise in developing IP that captures the zeitgeist of Indian youth culture will accelerate our mission of taking Indian stories to the world while building a versatile content portfolio that spans children’s programming to thrillers and romantic comedies” said Satyadev Chada Krishna, founder Infinitum Network Solutions.
Founded in 2017 in Hyderabad, the company has positioned itself as a hybrid organisation that combines content creation capabilities with digital marketing expertise, completing over 400 projects and delivering results for more than 300 brands worldwide.
“Infinitum’s innovative approach to content creation and distribution represents the future of Indian digital media on the global stage. I’m excited to join an organisation that has achieved such impressive global reach while staying true to its Indian roots. Together, we’ll create compelling intellectual properties that showcase India’s cultural richness while transcending boundaries. By reaching out to creators from tier 2 and tier 3 cities, we aim to create opportunities for young talent across diverse languages and regions, empowering them to grow, build careers, and establish a launchpad for the next generation of content creators,” said Lakshman.
Lakshman’s appointment comes as the company expands its original content offerings across multiple formats and platforms. His experience transitioning from traditional television to OTT platforms mirrors Infinitum’s evolution as a hybrid entity that bridges conventional media production with digital distribution while amplifying Indian voices globally.
