New Delhi: Maxposure Limited, a global platform in aviation entertainment and content marketing, has acquired Neutral Digital, a London-headquartered innovator known for its cutting-edge work in immersive technologies, CGI, and XR-driven aviation experiences. This strategic acquisition marks a pivotal move to elevate inflight engagement and reimagine the passenger journey through extended reality (XR).
With nearly two decades of experience in the aviation sector and partnerships with major carriers like IndiGo and Air India, Maxposure’s capabilities span across content creation, inflight entertainment, and advertising. The acquisition of Neutral Digital strengthens its commitment to offering next-generation aviation solutions, bridging immersive technologies with passenger-centric design.
Neutral Digital brings a strong portfolio of high-impact work for aviation giants such as Boeing, Airbus, Qatar Airways, Emirates, British Airways, Lufthansa, Etihad, Panasonic, Viasat, and WestJet. Their pioneering use of XR and CGI helps airlines engage passengers in novel, meaningful ways.
As part of the acquisition, Neutral Digital will continue to operate as an independent brand within the Maxposure group, while benefiting from strategic investment, expanded reach, and synergies across markets.
Prakash Johari, Founder and CEO of Maxposure, shared, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionising passenger experience with next-generation inflight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”
Christian Grou, CEO of Neutral Digital, added, “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthens our ability to deliver transformative solutions to airlines worldwide.”
With this acquisition, Maxposure not only expands its global presence but also reinforces its position as a future-forward partner for airlines, ready to meet evolving passenger expectations through immersive media, enhanced engagement, and innovative monetization strategies.
The move also signals a growing demand in aviation for immersive technologies that enhance everything from inflight entertainment to customer experience and crew training — areas where Neutral Digital has already made a significant impact.
Together, Maxposure and Neutral Digital are set to reshape the inflight entertainment landscape, unlocking new revenue opportunities while delivering captivating, high-tech experiences for passengers around the globe.
