Mumbai: JioHotstar has promoted Sumedh Inje to Director – Product Revenue Strategy, strengthening its leadership team as the streaming platform sharpens its focus on revenue optimisation and content monetisation following the integration of JioCinema and Disney+ Hotstar.
The elevation marks another milestone in Inje’s journey with the OTT platform, where he has steadily progressed through leadership roles since joining Disney+ Hotstar as Manager – Product Revenue Strategy. He was later promoted to Associate Director before assuming his latest position.
Over the years, Inje has played a significant role in shaping JioHotstar’s commercial strategy, leading initiatives across product revenue planning, pricing strategy, content monetisation, advertising revenue, and sponsorship frameworks. He has also contributed to data-driven business planning during the integration of Disney+ Hotstar and JioStar’s streaming businesses.
With expertise spanning revenue strategy, go-to-market planning, business analytics, sales operations, and strategic planning, Inje has helped drive monetisation initiatives across one of India’s largest digital entertainment platforms.
Before entering the media and streaming industry, he held positions at Spinny, Mahindra Group, and Novartis, gaining cross-sector experience in business strategy, commercial operations, and analytics across automotive, healthcare, and technology-led businesses.
His elevation comes at a time when streaming platforms are increasingly focusing on diversified revenue models that combine subscriptions, advertising, sponsorships, and premium content offerings to drive sustainable growth.
In his expanded role, Inje is expected to lead product revenue strategy, strengthen advertising monetisation, and support the platform’s commercial growth initiatives as JioHotstar continues to scale its digital entertainment ecosystem.
The appointment also reflects JioHotstar’s continued emphasis on developing internal leadership talent to navigate the evolving OTT landscape, where data-driven monetisation and audience engagement have become key competitive differentiators.
