New Delhi: Bringing the timeless comfort of home into every sip, Macha Tea has launched a heartwarming new digital film featuring its brand ambassador and Bollywood icon, Madhuri Dixit. The campaign, centered around the theme ‘Maa Ke Haath Ki Chai’, beautifully captures the emotional resonance of motherly love through everyday moments of care—made even more special when paired with a soothing cup of tea.
Narrated by Madhuri Dixit herself, the film is a tribute to the small but meaningful gestures mothers make daily—knitting sweaters, oiling hair, making ladoos for children living far away, applying mehndi before weddings, or soothing injuries with haldi. Each scene is lovingly interwoven with the essence of Macha Tulsi Adrak Elaichi Tea, the brand’s flagship product. A natural blend of Tulsi, Adrak, and Elaichi, the tea offers wellness and comfort in every cup, with no artificial flavours or fragrances.
Founded in 2016 by Shekhar Sharma and Shubham Sharma, Macha Tea has evolved from a humble Gurugram startup into a nationally recognized brand with a state-of-the-art facility in Manesar. Today, the brand proudly stands among only ten companies supplying tea to Army canteens (CSD), reaching Indian Army personnel across the country—underscoring its commitment to quality and trust.
Reflecting on the campaign, Shekhar Sharma and Shubham Sharma, Managing Directors and Founders of Macha Tea, said, “Tea is more than just a beverage in India; it’s an emotion, a tradition passed down through generations. ‘Maa Ke Haath Ki Chai’ is a feeling that instantly transports you back to moments of love and care, and Macha Tea embodies that warmth. Madhuri Dixit, with her grace, relatability, and deep-rooted connection with Indian families, is the perfect face to bring this emotion to life. Just like Macha Tea, she represents a blend of tradition and modernity, making this partnership incredibly special.”
Echoing their sentiment, Madhuri Dixit shared, “For every Indian, chai is an emotion that binds families, sparks conversations, and creates memories. Macha Tea beautifully captures this essence with its commitment to quality and rich flavors. The idea of ‘Maa Ke Haath Ki Chai’ is something that every Indian connects with, and I am delighted to be a part of this campaign. Just like a perfect cup of chai, this collaboration is all about bringing warmth, nostalgia, and refreshment to people’s lives.”
With a presence in over 1 lakh retail outlets across India, Macha Tea continues to expand its diverse portfolio, offering blends like Gold, Classic, Elaichi, Super Strong, Urja, and Premium Box.
