Mumbai: Varun Chakaravarthy, India’s mystery spinner renowned for foxing top-tier batters with his unique bowling style, has now spun his way into a refreshingly relatable campaign with audio content platform Pocket FM. In a witty new Instagram reel titled “Unwanted Advice ft. Varun”, the cricketer finds himself surrounded by a trio of well-meaning but overbearing “expert uncles” — each armed with unsolicited cricket tips.
From instructions on perfecting the googly to impromptu lessons on spin tactics, the video humorously mirrors the everyday experiences of many Indians — constantly bombarded with advice, especially in cricket-loving households. As the voices around him grow louder, Varun nonchalantly puts on his earphones and tunes it all out, slipping into his own peaceful zone — powered by Pocket FM.
The campaign ties into Pocket FM’s latest brand push, “India, Kuch Acha Suno!”, a rallying cry for audiences to unplug from the chaos and tune into meaningful, entertaining content.
“There’s always advice coming in from all sides about everything in life. I believe in making my own choices and focusing on my own game. Pocket FM has set the right vibe with their tagline, ‘India, Kuch Acha Suno!’ – it’s relatable, and sends across the message of unplugging noise and tuning in to good content. I also subscribe to this thought,” said Varun Chakaravarthy.
Commenting on the campaign, Vineet Singh, Head, Brand Marketing & Communications, Pocket Entertainment, added, “Varun Chakaravarthy is a fine example of how one’s hard work, sharp focus and dedication can lead to unimaginable heights of success. His philosophy aligns with our tagline ‘India, Kuch Acha Suno!’, which is eliminating unwanted surround sound and focusing on tuning into something valuable and good.”
With this campaign, Pocket FM reiterates its core message: in an age of constant distractions and noise, quality content stands out. As India’s leading audio series platform, Pocket FM continues to captivate millions with immersive storytelling across genres — from romance and drama to thrillers, fantasy, and beyond.
Whether it’s a cricketer dodging uncles’ commentary or a listener winding down after a long day, “India, Kuch Acha Suno!” is a call to hit pause on the noise and hit play on something truly worth listening to.
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