Mumbai: In a first-of-its-kind content partnership, Asianet News Hindi collaborates with poet and storyteller Vineet ‘Panchhi’ for a hatke initiative: ‘News Se Break’, a digital-first series offering mindful moments in the middle of a fast-moving news cycle. New episodes will drop every Friday at 5 PM across Asianet News Hindi’s digital platforms.
At a time when viewers are flooded with updates and alerts, News Se Break carves out a refreshing space. It doesn’t move away from the news; it simply adds space for reflection and pause.
The Intent Behind ‘News Se Break’: News That Breathes, Pause with Purpose
News Se Break was born from a simple insight – people need a breather. Every piece in this series acts as a moment of digital mindfulness, placed thoughtfully between the chaos of news coverage. Through bite-sized poetry, nazms, and soulful reflections, the series aims to create pockets of calm and clarity in a hyper-connected world.
This initiative marks an exciting shift for Asianet News Hindi, one that embraces emotion-led, artist-driven storytelling. In a digital ecosystem cluttered with content, the platform is choosing to cut through with calm and connection. This is news with a heartbeat – intentional, and resonant.
Vineet ‘Panchhi’s Creative Ethos: Where Poetry Meets People
At the heart of this initiative is Vineet Kumar Kamal Nain, aka ‘Panchhi’, a multi-hyphenate creator whose journey spans storytelling, brand strategy, and lyrical expression. His ventures include Word of Mouth Media, Jingles India, and the recent Jai Hind Project, all of which fuse creativity with impact.
Blending Hindi, Urdu, Punjabi, and English, Panchhi’s verses touch upon life, emotions, and social change. He doesn’t just write poetry, he delivers lived experiences. In News Se Break, his signature voice turns scroll-stopping content into peaceful moments.
A Brand Shift for Asianet News Hindi: Emotion as a News Lens
Known for strong regional news coverage, Asianet News Hindi is now pushing boundaries, creating space for formats that are creatively experimental and emotionally rooted. It’s a move that reflects a deeper understanding of today’s viewer, who seeks both substance and soul.
Urban and semi-urban audiences, especially Gen Z and millennials, are seeking more than headlines; they want authenticity. News Se Break speaks their language. It’s digital-first, deeply personal, and designed for today’s feed while leaving a lasting emotional impact.
News Se Break will drop every Friday at 5 PM on Asianet News Hindi’s digital platforms — including Instagram, Facebook, YouTube, and the official website. Each episode will be a new poetic take on life, society, or the spirit of the times, written and voiced by Panchhi.
