Noida: TV9 Network, a news network, has announced the appointment of Nand Kumar Nair as Editor, Automobile. In this strategic role, Nair will spearhead the creation and growth of a dedicated automobile vertical, focusing on innovative content, branded content properties, and digital affinity programs.
With nearly two decades of trailblazing experience in automotive and business journalism, Nair brings a legacy of content innovation, brand building, and multi-platform storytelling. From his early days at Prasar Bharti to hosting and producing India’s longest-running car and bike TV shows, his journey has been defined by passion, creativity, and an unmatched understanding of the auto sector.
Welcoming Nair to the network, Amit Tripathi, Chief Revenue Officer, TV9 Network, remarked, “Nair has an innate ability to fuse content excellence with business strategy. He has executed high-impact brand activations that delivered unparalleled return on investment. Nair is a recognized media strategist and compelling on-air personality, he has seamlessly blended storytelling with industry expertise, setting new benchmarks in content innovation, audience engagement, and multi-platform media expansion. His legacy is one of transformation, influence, and sustained excellence in the ever-evolving media landscape. We welcome him to the TV9 family.”
Nair has previously delivered landmark successes, including WION Pitstop, which reached audiences in 32 countries, and the Tata Motors Endurance Challenge, a benchmark event in brand engagement. At Dainik Jagran, he led a 62-member team to transform Jagran Hi-Tech into India’s leading platform for automotive and tech content.
Raktim Das, Chief Growth Officer, TV9 Network, added, “We are thrilled to have Nand Kumar Nair on board, bringing with him an extraordinary legacy of media innovation, leadership, and content excellence. His visionary approach and deep industry expertise will be instrumental in accelerating our growth, expanding our reach, and redefining content strategy. We look forward to his leadership in driving innovation and unlocking new opportunities as we get on this stimulating drive together.”
In his new role, Nair will lead the development of exclusive content, branded IPs, white-label offerings, and digital initiatives that strengthen TV9 Network’s leadership in the media landscape. His mandate is to build a content powerhouse that resonates with auto enthusiasts and industry stakeholders alike.
Sharing his excitement, Nand Kumar Nair stated, “I am truly honoured to join TV9 Network and lead the creation of a dedicated automobile vertical. TV9 Network has long been a powerhouse of innovation and excellence in the media industry, and I am excited to contribute to its legacy. The automotive industry is evolving at an unprecedented pace, and this presents a tremendous opportunity to craft fresh, fascinating content that not only informs but captivates the audience. I look forward to working with a dynamic team to create impactful narratives that inform, inspire, and resonate with the audience across platforms.”
With this appointment, TV9 Network is set to accelerate its vision of building cutting-edge, content-led communities, solidifying its position as a leader in niche and emerging content categories.
