Mumbai: As Akshaya Tritiya approaches, Reliance Jewels, one of India’s most trusted jewellery retail brands, has unveiled a new digital campaign featuring actress Kajal Aggarwal, celebrating the spirit of faith and prosperity through its latest Tirupati-inspired festive collection.
The campaign film, launched across Instagram and Facebook, offers a heartfelt glimpse into Kajal’s deep-rooted connection with Lord Balaji, framing jewellery not just as adornment, but as a powerful symbol of divine grace and personal milestones.
The film also showcases the intricate craftsmanship behind the Tirupati-inspired collection — from Srikalahasti Kalamkari motifs in gold, to diamond chokers and heritage-inspired pieces that reflect the sacred artistry of the Tirupati region.
Now in its 10th edition, Reliance Jewels’ Jewels of India series continues to spotlight Indian culture and craftsmanship through modern design narratives. With Kajal Aggarwal as the face of this year’s campaign, the brand deepens its cultural resonance, especially in the South Indian market, while appealing to audiences across the country.
The digital-first strategy is part of Reliance Jewels’ ongoing effort to engage consumers meaningfully across platforms while staying true to its core values of culture, craftsmanship, and contemporary relevance.
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