Mumbai: In a major step towards promoting gender parity in sports, CREX, a cricket analysis platform, has announced Harmanpreet Kaur, captain of the Indian women’s cricket team, as its new brand ambassador. The partnership reflects the platform’s growing commitment to championing women’s cricket and bridging the visibility gap for female athletes.
The collaboration comes at a time when the popularity of women’s cricket in India is witnessing a significant surge. With this move, CREX hopes to inspire the next generation of girls to pursue cricket professionally by giving them equal representation and access to the sport.
“I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone,” said Harmanpreet Kaur.
Harmanpreet joins fellow Indian cricketer Shikhar Dhawan, further strengthening CREX’s ambassadorial lineup. The duo’s widespread appeal among fans is expected to help the platform reach both casual and die-hard cricket lovers, while reinforcing its mission to grow the game and advocate for equality.
Founded in 2017, CREX has become the go-to digital hub for cricket enthusiasts across the globe. Offering ball-by-ball commentary, live scores, player and team rankings, news, and stats across all formats — from international Tests to club matches — the platform distinguishes itself through community-centric engagement and intuitive analytics, accessible to both casual viewers and serious fans.
“CREX has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!” said Rajat Vallabh, Chief Strategy Officer, CREX.
With advanced features like pitch reports, weather forecasts, shot placement insights, and scoring patterns, CREX continues to revolutionize the way fans engage with cricket — now with a stronger focus on inclusive representation and empowering the women’s game.
