New Delhi: Mankind Pharma’s flagship pregnancy test brand, Prega News, has rolled out a highly targeted Metro Branding campaign in collaboration with The Local Talk, choosing the Delhi Metro’s Pink Line as the medium to amplify its brand visibility.
This strategic corridor connects prominent shopping and lifestyle hubs such as Sarojini Nagar and Lajpat Nagar, which see a heavy footfall of women commuters—making it an ideal route for Prega News to connect with its core demographic in an organic yet impactful way.
As part of the campaign, 72 internal panels have been installed across metro coaches. These panels are strategically positioned to ensure maximum visibility, reaching commuters whether they are seated or standing—creating consistent brand reinforcement throughout their journey.
Anil Soni, Director at The Local Talk, highlights the value of transit media done right, “When a brand like Prega News aligns with a women-centric route like the Pink Line and uses the internal space so efficiently, it becomes more than advertising—it becomes smart communication.”
He further adds, “Metro Branding is about meeting your audience where they are, without disrupting their routine. With the right placement, brands can own that moment of attention and turn it into lasting recall.”
The initiative is a strong example of how contextually relevant, non-intrusive advertising can not only create high visibility but also foster brand trust and engagement. The Local Talk continues to drive innovation in the transit media space, enabling brands like Prega News to step beyond conventional platforms and engage audiences in meaningful, thoughtful ways.
