Mumbai: Comfort, a fabric enhancer, has announced leading Indian actress Rashmika Mandanna as its new Brand Ambassador. This milestone partnership comes as Comfort celebrates over two decades of redefining fabric care in India, marking the start of a bold new chapter aimed at bringing even more freshness, softness, and joy to households nationwide.
As the brand prepares to relaunch its signature Comfort Blue variant with advanced Smart Fresh Technology, Rashmika will headline a campaign showcasing Comfort’s innovation and vibrant personality—mirroring the actress’s own energetic and relatable appeal.
“We are thrilled to welcome Rashmika Mandanna to the Comfort family. Her vibrant personality perfectly complements our brand ethos, and together, we look forward to redefining the fabric enhancer experience for millions of consumers across India,” said Srinandan Sundaram, Executive Director, Home Care, Hindustan Unilever Limited (HUL).
Comfort has long been a pioneer in its category—credited with establishing the fabric enhancer segment in India 20 years ago. Today, it continues to maintain its leadership by reaching over 80 million households, setting benchmarks in quality, innovation, and long-lasting fragrance.
The choice of Rashmika Mandanna as the brand’s face reflects Comfort’s forward-looking vision. With her pan-India popularity, charismatic screen presence, and strong connection with diverse audiences, Rashmika is perfectly positioned to bring the brand’s joyful and fresh outlook to life.
“I am thrilled to be part of the Comfort journey, a brand that has been a part of so many Indian households for years. In fact, growing up, it was present in my home as well. Its fun, lively personality resonates deeply with me, and I’m excited to embark on this journey of fragrance and joy together,” said Rashmika Mandanna.
The upcoming campaign will spotlight Comfort’s Smart Fresh Technology, enhancing both fabric fragrance and freshness, while tying in the everyday delight of wearing clothes that feel and smell like new.
With this announcement, Comfort signals its commitment to both product excellence and consumer connection, ushering in a new era of growth and innovation for the category.
