New Delhi: Miniklub, a toddler and kidswear brand, has appointed Team Pumpkin, a full-service digital agency, to lead its performance marketing mandate. The partnership is aimed at accelerating Miniklub’s digital growth through strategic, data-led marketing efforts focused on customer acquisition, engagement, and revenue growth.
As part of the mandate, Team Pumpkin will handle Miniklub’s end-to-end performance marketing strategy, encompassing paid media planning, campaign execution, and conversion rate optimization. The focus will be on amplifying the brand’s online presence and driving measurable outcomes through targeted campaigns across digital platforms.
Founded in 2013, Miniklub is known for its wide range of premium kidswear and newborn essentials that seamlessly blend comfort, style, and sustainability. Catering to children from newborns to 8 years old, the brand has emerged as a go-to destination for modern parents seeking quality and variety under one roof.
Speaking about the collaboration, Anjana Pasi, Managing Director, Miniklub, said, “We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision for growth. We look forward to leveraging their capabilities to scale our brand and reach more parents across India.”
Swati Nathani, Co-founder, Team Pumpkin, added, “Miniklub is a trusted name in the kidswear space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive results, ensuring Miniklub continues to grow its market share in the digital-first world.”
Established in 2012, Team Pumpkin offers a comprehensive suite of digital services including performance marketing, influencer engagement, content strategy, and social media management. With a track record of delivering ROI-centric marketing solutions, the agency works with brands across industries to fuel scalable and sustainable growth.
The performance marketing mandate for Miniklub will be managed by Team Pumpkin’s Gurugram office.
