Mumbai: In a landmark move that underscores both national significance and regional pride, Kesar TV has officially rebranded to Zee J&K Ladakh, introducing a bold new identity aligned with the voice and vision of India’s northern frontier. This strategic transformation marks a deeper editorial commitment by Zee Media Corporation Limited (ZMCL) to empower the regions of Jammu, Kashmir, and Ladakh with authentic, ground-level journalism rooted in truth, development, and democracy.
Far beyond a name change, Zee J&K Ladakh represents a fresh chapter in regional reporting—one that embraces the resilience and vibrancy of the people it serves. The bold orange and red colour palette of the new brand reflects the energy, sacrifice, and cultural richness of the region, signalling the channel’s focus on standing firm, speaking the truth, and serving with integrity.
Positioned as a 24/7 news platform, Zee J&K Ladakh will provide in-depth, fact-based coverage spanning politics, technology, environment, entrepreneurship, civic issues, and culture. With deep local roots and national perspective, the channel aims to bridge the gap between people and governance, spotlighting issues that matter most to the region’s diverse communities.
Commenting on the launch, Karan Abhishek Singh, CEO of ZMCL, stated, “With the strategic rebranding, Zee J&K Ladakh, the channel/ platform aims to be the voice of a region that has long been at the crossroads of history, culture, and geopolitics. In fact, it is a bold step towards redefining how regional stories are told, heard, and understood. We look forward to bringing the stories of Jammu, Kashmir, and Ladakh to the forefront, with integrity, empathy, and a relentless focus on truth.”
Echoing this vision, Tarique Faridy, Editor of Salaam TV & Zee J&K Ladakh, added, “Zee J&K Ladakh is committed to shedding light on the issues that matter most to the people of Jammu, Kashmir, and Ladakh. We are focused on providing the region with a platform for authentic storytelling, tackling everything from local politics to the aspirations of its youth. Through this, we aim to foster understanding, cultivate hope, and inspire change within and beyond the region.”
As Zee Media continues its mission to build a unified, empowered, and inclusive Bharat, Zee J&K Ladakh will extend its impact through a robust digital-first approach, including an upgraded website and enhanced YouTube presence, ensuring cross-border access to credible news and public interest stories for both current and next-generation audiences.
