Mumbai: Limelight Lab Grown Diamonds, a lab-grown diamond luxury brand, has announced the appointment of Rupali Shrivastava as its new Chief Marketing Officer (CMO). The strategic leadership hire comes as the brand sets an ambitious goal to scale to 100 stores by 2026 and deepen its engagement with the modern, sustainability-conscious consumer.
With a proven track record at Malabar Gold & Diamonds and Rio Tinto, Rupali brings over two decades of expertise in retail and brand marketing. Her digital-first mindset and sharp insights into fine jewellery and premium consumer segments will be instrumental in strengthening Limelight’s brand narrative and expanding its footprint in the lab-grown diamond category.
“The lab-grown diamond industry is witnessing exponential global interest, driven by conscious consumers who are seeking sustainable, high-quality diamonds without compromise,” said Rupali. “Limelight stands at the forefront of this transformation in India, and I’m excited to build on this momentum bringing in fresh storytelling, digital depth, and retail excellence that aligns with what today’s consumers truly care about.”
Limelight’s recent milestones, including becoming the first exclusive lab-grown diamond jewellery brand globally to be certified ESG compliant, further reinforce its commitment to sustainable luxury. As the category continues to move from niche to mainstream, the brand remains focused on setting new benchmarks in design, quality, and consumer awareness.
Commenting on the appointment, Pooja Madhavan, Managing Director of Limelight Lab Grown Diamonds, said, “In the current phase of the Brand in term of scale & tapping into the large opportunity ahead of us, it is imperative that we continue to add exceptional talent at every level of the organization. Rupali’s understanding of premium retail, her sharp consumer lens, and her experience in building disruptive category-defining companies makes her a great fit for Limelight. Her experience at the intersection of global strategy and local nuance will be key as we scale the brand in India and internationally.”
As the brand looks to amplify its presence across geographies, Rupali’s appointment signals a renewed commitment to bold storytelling, digital transformation, and a deeper emotional connection with value-driven, modern consumers.
