Mumbai: It’s Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially made its debut in the outdoor media space by taking over the digital screens at CP.67 Mall, Mohali’s largest lifestyle and entertainment hub. As part of the agreement, It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL formats — transforming the way brands interact with high-footfall urban audiences.
With a strong focus on measurable, interactive, and accountable advertising, It’s Spotlight is pioneering a next-gen approach to outdoor media. The startup’s smart digital displays offer brands the capability to update content in real-time, target viewers with location-based relevance, and generate direct engagement through dynamic QR codes.
“Taking over the screens at CP.67 marks a key step in redefining brand engagement in public spaces. With real-time analytics and QR tracking, we ensure full transparency and accountability, setting a new DOOH benchmark at high-footfall locations,” said Virkaran Singh, Director, It’s Spotlight.
The company’s AI-powered displays enable a seamless connection between brands and consumers. Visitors to CP.67 can scan QR codes to instantly unlock offers, learn more about products, or access immersive experiences — making DOOH advertising not just visible, but actionable.
The partnership with CP.67 Mall marks the first major milestone in It’s Spotlight’s growth journey. The startup plans to expand its footprint across premium retail and transit destinations by Q3 2025, ushering in a new era of performance-led outdoor advertising in India.
As the DOOH industry evolves with technology and audience expectations, It’s Spotlight positions itself as a forward-thinking player ready to deliver accountable ROI, brand interactivity, and intelligent campaign execution in public spaces.
