Mumbai: EssenceMediacom, GroupM’s flagship media agency, has won the prestigious consolidated media mandate for Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters. This milestone comes after a highly competitive multi-agency pitch involving five of India’s top media networks.
In a first for Hero MotoCorp, the company has chosen a single agency partner to handle the entire media business across its iconic brands—Hero, its electric mobility brand VIDA, and the Harley-Davidson Business Unit in India. The mandate includes full-funnel strategy, planning, and execution across both traditional and digital platforms.
Under the new partnership, EssenceMediacom will drive audience-first media strategy, competitive market intelligence, performance planning, tech-enabled creative solutions, campaign automation via unified dashboards, and integrated content models. The agency will also implement cross-functional collaboration frameworks tailored to support Hero MotoCorp’s evolving brand ecosystem.
As Hero MotoCorp continues to accelerate its vision to “Be the Future of Mobility,” this strategic partnership positions EssenceMediacom at the heart of its transformation journey—powering media innovation and growth across the core, premium, and electric mobility segments.
Navin Khemka, CEO, EssenceMediacom South Asia, said, “We’re thrilled to be working again with Hero MotoCorp and welcome them to our family. Winning the consolidated mandate for Hero MotoCorp is not just a pitch win—it’s a moment of transformation. This partnership brings together three iconic brands – Hero, VIDA, Harley-Davidson, each representing a unique facet of India’s mobility story. We see this as an opportunity to accelerate their journey towards the future of mobility. Our focus will be on delivering unmatched value through a differentiated, audience-first strategy. By blending deep market intelligence with platform innovation, we aim to drive transformational outcomes across categories, regions, and consumer segments for Hero.”
