Asia : JEEVMEDIA, a global creative and talent management agency, has secured the global mandate to lead the launch strategy for CapCut’s Seedance 2.5, the latest AI-powered video modeling feature from ByteDance. Under the mandate, the agency will spearhead the platform’s marketing and social media rollout across Instagram and other major global digital platforms.
The partnership marks a significant milestone for JEEVMEDIA as it expands its global footprint and strengthens its portfolio of collaborations with leading international technology brands. Through the mandate, the agency will oversee the strategic rollout of Seedance 2.5, positioning the feature among creators worldwide through integrated marketing and creator-led storytelling.
Seedance 2.5 introduces a new generation of AI-powered video creation capabilities, including native 30-second single-shot 4K video generation, enhanced physics realism and advanced local-edit workflows that allow creators to edit specific elements within a scene while preserving narrative continuity. The platform also enables creators to work with up to 50 multimodal reference assets, supporting greater consistency in brand identity, visual style and storytelling across complex creative projects.
Commenting on the partnership, Prafulla Kumar Jha, Founder of JEEVMEDIA, said, “Winning the global mandate for CapCut’s Seedance 2.5 launch is a testament to the team’s vision and our ability to bridge the gap between complex AI technology and creator-led storytelling. Seedance 2.5 isn’t just an update; it is a fundamental shift in how the next generation of social content will be produced. By enabling 30-second native generation and advanced reference control, CapCut is putting professional-grade production power into the hands of every mobile creator. We are thrilled to be the agency guiding this rollout to millions of users worldwide.”
As part of the engagement, JEEVMEDIA will collaborate with creators across global markets to demonstrate the practical applications of Seedance 2.5, highlighting how its AI-powered capabilities can simplify content creation while enabling greater creative control and production quality. The campaign will focus on showcasing the platform’s ability to support seamless storytelling, consistent visual identity and efficient content workflows for creators and brands alike.
The mandate further reinforces JEEVMEDIA’s strategic focus on scaling its international presence and partnering with technology-driven brands at the forefront of the creator economy. By leading the global rollout of Seedance 2.5, the agency continues to strengthen its position as a creative and marketing partner for brands seeking to build meaningful engagement with creators and audiences across global markets.
