Mumbai: Brand Raga, a marketing agency with a stronghold in Tier 2 and Tier 3 markets, has announced its strategic repositioning as a full-service 360° marketing consultancy. Central to this transformation is the launch of its proprietary YouFlexible model—a dynamic framework aimed at delivering hyper-customized marketing strategies aligned with the evolving growth trajectories of its diverse clientele.
The YouFlexible approach marks a departure from the conventional, siloed models that often dominate the marketing landscape. By integrating brand strategy, digital performance, political communications, creative storytelling, and ground-level execution into one agile system, Brand Raga has emerged as a reliable and results-driven partner for clients across government, political, and business sectors.
Brand Raga’s track record speaks volumes. Whether it’s helping women-led self-help groups triple their sales to ₹2.52 crore through hybrid campaign models or driving 50% of monthly sales for a regional F&B brand entirely through digital leads, the agency has consistently delivered tangible business outcomes.
The firm’s impact in the political and government space has also been significant. Since 2018, Brand Raga has maintained a 100% win record with election clients and was the creative force behind Karnataka’s Janaparashakti initiative—one of India’s largest participatory political campaigns. The campaign reached over 2 crore citizens, hosted 200+ events, and gathered 3.5 lakh public inputs to shape a people-first manifesto.
Even in crisis response, Brand Raga has proven its agility. During the Karnataka floods in 2019, the agency turned a modest ₹71,000 budget into ₹28 lakh in donations using targeted digital messaging and campaign precision.
“Our repositioning is not just about how we market—it’s about how we partner,” said Shivkumar Mamadapur, Founder and CEO of Brand Raga. “Today’s clients, especially in emerging markets, demand flexibility, integration, and results. The YouFlexible model was built exactly for this: to break silos, move fast, and create campaigns that are both contextual and high-converting.”
With a growing portfolio spanning political leaders, government departments, real estate firms, and grassroots initiatives, Brand Raga is redefining what marketing success looks like in the Indian heartland. Campaigns like Yuva Dasara—which turned 62 lakh digital impressions into packed ground attendance—exemplify the agency’s ability to bridge digital engagement with real-world impact.
As India’s regional markets continue to expand, Brand Raga’s YouFlexible strategy positions it as a pioneer in delivering marketing that’s not only inclusive and data-driven, but also deeply local, agile, and outcome-oriented.
