New Delhi: Genefied, a IT services and consulting company, has announced the appointment of Bhavana Khera as its new Chief Marketing Officer (CMO). With a strong track record spanning over 15 years in strategic marketing, B2B brand development, and growth leadership across SaaS, telecom, and media industries, Bhavana brings a wealth of experience to this critical role at a time of accelerated expansion for the company.
In her capacity as CMO, Bhavana will helm Genefied.ai’s marketing strategy across brand positioning, product marketing, digital campaigns, communications, and demand generation. Her focus will be on amplifying Genefied’s leadership in the enterprise loyalty space, building compelling B2B narratives, and spearheading customer acquisition across global markets.
“Bhavana’s deep expertise in marketing strategy and her sharp understanding of the tech landscape will play a crucial role in our next phase of growth. As we expand into new markets and continue building platforms like RESCCON and products in Artificial Intelligence, we need bold and strategic marketing leadership. Bhavana’s clarity of vision and experience in scaling brand functions from the ground up make her a strong fit for what lies ahead,” said Ayush Jhawar, Founder & CEO of Genefied.
Bhavana has previously held senior marketing roles at several leading technology and enterprise organizations, where she delivered award-winning campaigns, led brand overhauls, and helped scale marketing operations through close alignment with product, sales, and customer experience teams. Her work has consistently been rooted in data-led creativity, with a focus on long-term brand impact and user-centric storytelling.
“Joining Genefied.ai at this exciting phase of growth is both inspiring and energizing. The brand’s vision to redefine loyalty and scalability through innovation strongly resonates with me. I look forward to driving a bold, customer-centric marketing approach that not only elevates the brand but also builds lasting impact in the ecosystems we serve,” said Bhavana Khera, Chief Marketing Officer, Genefied.
Her appointment is a key part of Genefied’s broader global expansion strategy. In the near term, she will focus on refining the brand identity and executing high-impact campaigns around Genefied’s flagship offerings. Over the longer term, Bhavana will lead efforts to boost brand equity, innovate in marketing execution, and tap into new customer segments worldwide.
Genefied was recently in the spotlight for successfully hosting RESCCON 2025, its flagship Retention & Scalability Conference, where it launched an innovative AI business co-pilot built to enhance organizational workflows with adaptive cognitive intelligence. The event drew more than 250 leaders, 100+ consumer brands, and representatives from major companies including Emami, Nestlé, Lux Industries, Parle Biscuits, and Tata Cliq—underlining Genefied’s growing prominence in reshaping the future of customer retention and enterprise scalability.
