Mumbai: In a significant move aimed at revitalizing its brand presence, Kinetic Group, one of India’s most iconic automotive engineering and manufacturing companies, has announced its strategic partnership with Value 360 Communications. The agency has been appointed to lead the Group’s integrated communications programme, effective May 5, 2025.
This collaboration comes at a defining moment for Kinetic as it ushers in a new era of innovation, mobility, and brand resurgence. With a storied legacy — from the iconic Luna to cutting-edge automotive solutions — Kinetic is poised to reconnect with Indian consumers while charting a bold future.
Ajinkya Firodia, Vice Chairman, Kinetic Group, stated, “Kinetic is more than a brand, it’s an emotion deeply woven into the collective memory of India. Our journey from creating the beloved Luna to delivering future-ready automotive solutions is a story of passion, resilience, and reinvention. We are pleased to partner with Value 360 Communications, whose strategic insight and creative approach will help us re-engage with our audiences and strengthen our brand narrative.”
As part of the mandate, Value 360 Communications will develop and execute an integrated strategy to boost brand visibility and media engagement for both the company and its diverse product portfolio. The agency’s expertise in purpose-driven storytelling is expected to play a critical role in Kinetic’s brand transformation journey.
Kunal Kishore, Group CEO & Co-Founder, Value 360 Communications, added, “For decades, Kinetic has been the heartbeat of Indian streets and homes, a symbol of aspiration and everyday freedom. It’s a privilege to work with a brand that carries such profound emotional value. At Value 360, we believe in the power of purpose-led storytelling, and our track record of building meaningful narratives for brands gives us a strong foundation to support Kinetic’s transformation. We are excited to bring this iconic brand closer to the hearts of today’s consumers and tell its story with reverence and impact.”
